>>The PPC Success System: Google Adwords vs Facebook Ads

Udemy
Course Summary
Learn how to use paid traffic, including Google Adwords and Facebook Ads, to best grow your business!
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Course Description
THE DEFINITIVE GUIDE TO PAID TRAFFIC - NOW WITH 20 REVIEWS AND 1,300+ STUDENTS ------------------------------------------- Why Should I Take This Class? The potential to use paid traffic to grow your business is massive. Paid traffic can be implemented quickly and can literally start generating sales overnight. Furthremore, due the the huge traffic potetial of paid traffic, Paid Traffic Scales. The trouble though, is with so many differnet paid traffic options, it can be difficult to figure out which is the best one for your business. And, while choosing the right kinds of paid traffic can be massively beneficial.. choosign the wrong kinds can be a massively expensive lesson. --------------------------------------------------------------------------------- Hear What Other People Are Raving About This Course: Wow, what a deep dive on how to understand the options available for paid traffic and how to actually set it up. The instructor really knows his stuff... - Craig Wish I'd done this training earlier! I have an ecommerce business and have played around, guessing how to use paid traffic to increase sales. This course has given me the pros and cons and hints that would have saved me money. - Elizabeth I started managing paid traffic as a consultant 3 years ago and was fast hooked when I saw the results that could be achieved so quickly. Learn the same paid traffic strategies I use for:
- Getting hundreds of thousands of visitors
- Local service providers
- Ecommerce stores
- Software businesses
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Course Syllabus
- Start Here
- Course Overview - Watch This First
- Introduction to Paid Traffic
- Why Paid Traffic
- Paid Traffic Options
- Paid Traffic Essentials
- Customer Awareness Ladder
- Landing Page and Opt-In Funnel
- Website Necessities
- Product Listing Ads
- What are PLAs?
- PLA Pros and Cons
- Who are PLAs For
- PLA Best Practices
- Getting Started with PLAs
- Search Ads
- What are Search Ads?
- Search Ad Pros and Cons
- Who are Search Ads Best For
- Search Ads Best Practices
- Getting Started with Search Ads
- Google Search Ads Walk Though
- Facebook Ads
- What are Facebook Ads?
- Facebook Ads Pros and Cons
- Who Should Use Facebook Ads
- Facebook Ads Best Practices
- Getting Started with Facebook Ads
- Facebook Ads Walkthough
- Retargeting
- What are Retargeting Ads?
- Retargeting Pros and Cons
- Who Should Use Retargeting
- Retargeting Best Practices
- Getting Started with Retargeting
- 9 Simple Steps To Your First Google Search Ad Campaign
- Adwords Intro and Why Google is NOT Your Friend
- Action Item 1: Sign Up For Your Account
- Different Types of Google Ads
- Adrank and Quality Score
- Campaign and Ad Group Strategy That Works
- Behind The Scenes Campaign Structure
- Action Item 2: Brainstorm Campaign Ideas and Ad Groups
- Breaking down Keywords and Match Types
- Action Item 3: Generate Keyword Ideas
- Setting Up Your First Campaign Quickly
- Action Item 4: Set Up Campaign Structure
- Optimizing Your Adwords Settings
- Action Item 5: Optimize Your Campaign Settings
- Ad Extensions To Boost Your CTR and ROI
- Action Item 6: Set Up Ad Extensions
- Importance of Negative KWs
- Action Item 7: Implement Negative Keywords
- Writing Effective Ads That Get Clicks
- Action Item 8: Split Test Ads
- Monitoring Your Campaigns Through Google Analytics
- Action Item 9: Monitor Campaign Progress in Google Analytics
- Additional Resources
- Additional Resources
- Bonus Materials
- The Bonus Worth Over $3000