Building Relationships via Email Marketing for Businesses

Udemy
Course Summary
Learn tested, practical methods that increase response rates and reduce spam complaints for email marketing efforts
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Course Description
This course covers easy-to-follow steps on building long-term, trusted relationships with your professional network. This course is ideal for startups and small businesses as the methods require no hefty investments. Students in my past workshops have enjoyed response rates that are 133 times above the industry average! These methods involve NO purchasing or renting of databases Content will be regularly added to provide the topic with more depth. Price will increase by 26 December 2014. As I disclose my anti-spam methodology on writing emails, you will learn how to:
- Market effectively without cold calls
- Improve customer loyalty with your contacts through emails
- Enjoy constant referrals from your contacts
- Enhance your business image
- Get your emails read before your competitors
- Reduce spam complaints from your contact list
- Create high quality content without professional experience
- Reduce likelihood of your emails landing in junk folders
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Course Syllabus
- About The Course
- Introduction + 1 Crucial Lesson
- Learning Objectives
- What Email Marketing Is Really About
- Who Not To Email
- How Bad Can Spam Be?
- Abusing Their Permission
- What About Gmail, Hotmail, Yahoo and Others?
- Let's Recap
- Have You Heard of ERM?
- Email Relationship Marketing
- How ERM Benefits Your Business
- Let's Recap
- Using ERM To Grow Your Business
- Choosing Your Service Provider
- Maximising Your Marketing ROI
- When To Sell and How
- Spam Triggers
- Let's Recap
- Let's Get Writing
- Subject Lines
- Welcome Emails
- Welcome Email (Template)
- Writing Quality Content
- Writing Quality Content - 2
- Writing Quality Content - 3
- Leveraging On Hyperlinks
- How To Trigger Action
- How To Trigger Action - 2
- Types of Call-To-Action (List of Examples)
- Recap Quiz
- The Email Marketer's Goldmine
- Growing A Quality Mailing List
- Growing A Quality Mailing List - 2
- Growing A Quality Mailing List - 3
- Hands On Session
- Designing Emails (Experience Not Required)
- What's Next
- Getting Your Campaign Started
- Upcoming Lecture(s)