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Building Relationships via Email Marketing for Businesses

Course Summary

Learn tested, practical methods that increase response rates and reduce spam complaints for email marketing efforts

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    Course Syllabus

    • About The Course
      • Introduction + 1 Crucial Lesson
      • Learning Objectives
    • What Email Marketing Is Really About
      • Who Not To Email
      • How Bad Can Spam Be?
      • Abusing Their Permission
      • What About Gmail, Hotmail, Yahoo and Others?
      • Let's Recap
    • Have You Heard of ERM?
      • Email Relationship Marketing
      • How ERM Benefits Your Business
      • Let's Recap
    • Using ERM To Grow Your Business
      • Choosing Your Service Provider
      • Maximising Your Marketing ROI
      • When To Sell and How
      • Spam Triggers
      • Let's Recap
    • Let's Get Writing
      • Subject Lines
      • Welcome Emails
      • Welcome Email (Template)
      • Writing Quality Content
      • Writing Quality Content - 2
      • Writing Quality Content - 3
      • Leveraging On Hyperlinks
      • How To Trigger Action
      • How To Trigger Action - 2
      • Types of Call-To-Action (List of Examples)
      • Recap Quiz
    • The Email Marketer's Goldmine
      • Growing A Quality Mailing List
      • Growing A Quality Mailing List - 2
      • Growing A Quality Mailing List - 3
    • Hands On Session
      • Designing Emails (Experience Not Required)
    • What's Next
      • Getting Your Campaign Started
      • Upcoming Lecture(s)

Course Fee:
USD 99

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under IT Strategy & Management , Networks & IT Infrastructure and E-Commerce Community

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Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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