Digital Marketing Management: Win The Digital Marketing Game
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Udemy
Course Summary
Learn Step-by-Step How to Create a Winning Digital Marketing Strategy. From Social to SEO all the Secrets Revealed!
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Course Description
MORE THAN 1400 SUCCESFULL STUDENTS ENROLLED FOR ONE OF THE MOST COMPLETE DIGITAL MARKETING COURSE ON UDEMY (27+ Hours of FULL VIDEO). ----------------------------------------------------------------------------------------------------------------------
New Massive Update Coming Soon: Buy It Now and Beat The Price Increase Before January 2015! ----------------------------------------------------------------------------------------------------------------------
This Course is about HOW TO THINK STRATEGICALLY - So you can get a CLEAR DIRECTION, a STRUCTURE and a way of MEASURE your marketing. Wether you own a business, manage a marketing campaign or want to start a company we teach you how to get the best from your marketing efforts.
A Certificate of Completion is Presented to Students who Undertake the “Digital Marketing Course: Become a Digital Marketing Managerâ€. Digital Marketing Management by Oxford Learning Lab puts together eight great Digital Marketing Courses (available in Udemy) to give you an overview of five of the most important cornerstones of a Digital Marketing Strategy.- Web CopyWriting = Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
- Effective Mobile Marketing = With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition.
- Social Media for Business = SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps with using digital marketing tools and how they can generate business for you.
- Email Marketing =Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.
- Profit from Web Analytics = This course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into enquiries, leads and sales.
- SEO - Search Engine Optimization= Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. This module of “Digital Marketing Course: Become a Digital Marketing Manager†course includes how to plan and implement a successful search strategy. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long term value for your site.
- PPC= This course will cover all the strategy aspect related to Pay Per Click advertising. You will end up understanding how to define the right keywords, write the winning advert and use all the techniques to lower your price and increase ROI.
- Web Usability (UX) = Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results.
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Course Syllabus
- Web CopyWriting That Works!
- Intro to Copywriting for the Web
- Why are you writing
- How the web affects copywriting
- What makes good writing
- How people read online
- Who are you writing for
- Getting the words right-Planning
- Drafting your copy
- Editing your copy
- Readability online-Part1
- Readability online-Part2
- Making use of headlines
- Other layout tips
- Navigability
- Mobile Marketing
- Principles of mobile marketing
- The mobile landscape
- The mobile technology landscape
- Users and mobile landscape
- Players in the mobile landscape
- Mobile and the consumer
- Reason for use Mobile in Advertising
- Regulatory bodies and codes of practice (UK)
- Mobile display formats
- Mobile non-display formats
- Mobile optimisation strategies
- Mobile targeting
- Proximity marketing
- Integrating mobile into marketing
- The mobile planning process
- Planning mobile activity
- Mobile design and development
- Principles of mobile marketing-Summary
- Social Media for Business
- Introduction to Social media-Beyond the basics
- Social media environment-Different purposes
- Social media environment-Overview, business adoption
- Social media environment-Benefits for business 1
- Social media environment-Benefits for business 2
- Benchmark Balance sheet
- Creating community & writing for social media
- Engage customers-LinkedIn part 1
- Engage customers-LinkedIn part 2
- Engage customers-LinkedIn part 3
- Engage customers-Facebook part 1
- Engage customers-Facebook part 2
- Engage customers-Twitter
- Engage customers-YouTube
- Engage customers-Blogs
- Engage customers-Foursquare
- Engage customers-Integrated case study
- Engage customers-Writing for digital media
- Integrate & manage: Building social media activities into the business part 1
- Integrate & manage part 2
- Measure & monitor-tools for social media metrics part 1
- Measure & monitor-tools for social media metrics part 2
- Measure & monitor-Free tools
- Measure & monitor-Paid for tools
- Best practice & planning for your business
- Action plan-Social media objectives
- Email Marketing
- Intro to Email marketing
- Pros and Cons
- Planning
- Choosing an Email Service Provider
- The secret of success
- Design your process
- Building the list
- Relevance
- Personalisation
- Improving open rates
- The From field
- Timing
- The creative
- The offer
- Copywriting
- Mobile devices
- The landing page
- Improving deliverability
- Profit from Web Analytics
- Intro to Web Analytics
- Your analytics goal
- Choose your software
- The key metrics
- Choose your KPIs
- Create conversion funnel
- Develop solutions
- Social media analytics
- Establishing ROI - part 1
- Establishing ROI - part 2
- Web Analytics Conclusions
- Search Engine Optimization
- Introduction to SEO
- Business case_Market share_SEO vs PPC
- SEO ranking_PPC _Smartphones and PPC
- Types of search_Head vs Tail
- Basics of natural search_ How SEO works
- Jargon buster
- Strategy-Benchmarking
- Competitor analysis
- Keyphrase analysis
- Cost-benefit analysis_Planing
- Basic algorithm-Site build and hosting
- Relevance-URL,Page title and Meta data 1
- Relevance-URL,Page title and Meta data 2
- Relevance-On page content 1
- Relevance-On page content 2
- Relevance-Duplicate content_Images, video and audio
- Relevance-PDFs
- Credibility-Link building_Page rank
- Credibility-Hub and authority pages_Link relevance
- Credibility-Types of site_On site promotion
- Credibility-Tools
- Algorithm evolution-Social 1
- Algorithm evolution-Social 2
- Algorithm evolution-Mobile_Google local_Google shopping
- Summary SEO
- Pay Per Click
- Intro to Paid search
- Business case
- Market share and definitions
- PPC-high intent customers
- Head vs Tail searches
- How paid search works and text adverts
- Quality Score
- Landing page optimisation
- Structuring Campaigns
- Structuring Campaigns Exercise
- Keyword Analysis
- Keyword analysis-Exercise
- Keyword Matching
- Negative matching
- Ad text
- Keyword Insertion
- Ad rotation Budget and Building
- Scheduling
- Standard and Conversion AdWords metrics
- Web Analytics
- Updating Status
- Disapproved Ads_Analysing performance
- Mobile Phones
- Google display network_Remarketing
- Image search Ads_AdWords editor
- Google shopping
- Summary PPC
- Usability and UX
- Introduction to Usability and UX
- Definition and benchmarks-User
- Definition and benchmarks-Goals
- Definition and benchmarks-Context of use
- How customers behave online 1
- How customers behave online 2
- How customers behave online 3
- Philosophy
- Customer research-Focus groups and interviews
- Card sorting
- Personas
- Principles - Expectations and consistency
- Feedback
- Provide structure 1
- Provide structure 2
- Provide structure and Avoid clutter
- Calls to action
- Guiding customers-Homepage
- On site search
- Navigation 1
- Navigation 2
- Converting Customers Landing Pages
- Forms
- Site research-Heuristic evaluation
- Usability testing
- Eyetracking and Paper prototyping
- Metrics and analytics
- Summary Usability and UX
- Social Media for Business Growth
- Social media - Announcement
- Introduction to Social media strategy - Part 1
- Introduction to Social media strategy - Part 2
- Key messages - Part 1
- Key messages - Part 2
- Key messages - Part 3
- Agree targets objectives and strategy
- Develop your strategy
- Evaluate social media tools - Part 1
- Evaluate social media tools - Part 2
- Create a cross functional approach - Part 1
- Create a cross functional approach - Part 2
- Light touch editorial approach
- The psychology of sharing
- Internal policies and terms of use - Part 1
- Internal policies and terms of use - Part 2
- Internal policies and terms of use - Part 3
- Internal policies and terms of use - Part 4
- Implement social media monitoring - Part 1
- Implement social media monitoring - Part 2
- Social media person or team - Part 1
- Social media person or team - Part 2
- Social media person or team - Part 3
- Social media person or team - Part 4
- Social media person or team - Part 5
- Conduct appropriate training
- Define metrics and ROI - Part 1
- Define metrics and ROI - Part 2
- Define metrics and ROI - Part 3
- Completing the Plan