Digital Marketing to Grow Your Business
Udemy
Course Summary
The perfect training solution to learn how to get your business noticed online!
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Course Description
Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from. Business owners are left without practical answers to questions such as:
- Can our customers find us?
- Does our website encourage visitors to contact us?
- What social media platforms should we be using?
- How do we attract new customers?
- The Blueprint - This course starts at ground zero and gives you a full orientation to everything you need to know to maximize your online presence.
- Getting Started - Our team walks you step by step to develop a custom strategy for your business. Why try every strategy when you can do the one that will work for you!
- Going Deeper - Things are heating up. You will learn how people find your business and what makes them want to call or buy!
- The Big One - Let’s get social. This course takes you through every major social media network and what you can do to drive real bottom line results with social media.
- Make it Happen - Now our team gets practical and shows you how to setup and maintain all that you need to make a huge impact.
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Course Syllabus
- The Blueprint: Orientation to Digital Branding
- Introduction
- Where to Begin?
- Digital Dominoes
- Web
- Search
- Social
- Push
- Getting Started: Developing a Solid Strategy
- Introduction
- The why
- The Offer
- The Landing
- The reply
- The Trust
- The Ladder
- The Traffic
- Going Deeper: The 4 Tenants of Digital Branding
- Introduction
- A Website That Works
- The Fundamentals of Great Web Development
- Navigating the Black Hole of SEO
- Keywords
- On-Page
- Off-Page and Social
- “Asked for†Marketing
- Email Marketing
- App Marketing
- The Big One: Social Media Marketing 101
- Introduction
- Let’s Talk Results
- The Zero Moment of Truth
- What is Social Media?
- The Objective
- The Participants
- The Content
- The Vehicles
- Make It Happen: Navigating Your Fleet of Solutions
- Introduction
- Blogging
- Google Plus & Places
- Yelp
- Youtube
- Social Bookmarking
- Digital PR
- Mailchimp
- Mobile Apps
- Consulting, Creation and Management
This course is listed under
Development & Implementations
, Networks & IT Infrastructure
, Digital Media & Games
and E-Commerce
Community
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