Landing Page Design & Optimization - build pages that work!
Udemy
Course Summary
Learn the fine art of conversion rate optimization and making killer landing pages. Convert, succeed, win!
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Course Description
There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES! Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you. I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists. Some of the things you will learn from this conversion rate optimization course include: 1. Identifying what makes a landing page good or bad, effective or abysmal 2. The best practices for creating pages THAT WORK - and where to begin 3. Using Tactical Design Techniques to achieve Maximum Impact 4. How to write GOOD, EFFECTIVE COPY to win more customers 5. Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization 6. Optimizing your page with various tools and testing methods 7. Effective ways to capture more leads, and reduce bounce rates (and hopefully Converting those Leads Into Buyers or customers) 8. And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!) Now wouldn’t that be nice?? You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed (HTML5 Player with multi-speed option). I’ll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course. It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns. So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now!
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Course Syllabus
- Want To Make Killer Landing Pages THAT WORK??
- A Rather Forward Foreword
- Landing Page 101
- What is a landing page?
- Where are they used and what for?
- LPO Glossary Of Terms - [Handout]
- Landing Page Anatomy
- Ideal Landing Page Layout - PDF
- Ideal Landing Page Layout - JPEG
- Landing Pages – The Good, The Bad and The Ugly
- Landing Page Don'ts
- More Effective Landing Pages
- How to Avoid SNAFUS
- Making a Landing Page THAT WORKS!
- Making A Landing Page THAT WORKS!
- LPO - Mockups & Wireframe Resources - [Handout]
- Landing Page Wireframe Example - as used in the video
- Best Practices for Creating a Landing Page
- 1. Keeping it Above The Fold, Headlines and Copy
- 2. Logos, Branding and Easy to See Contact
- 3. Call To Action - Make it Loud and Clear
- 4. Call To Action - Button Elements and Forms
- 5. Bullet-points, Images and Photos
- 6. Video
- 7. Testimonials, Pricing Tables, Charts & Diagrams
- LPO - Chart Making Tools - [Handout]
- 8. Thank You Pages
- 9. Social Buttons – Make it Easy for Users to Share/Promote Your Page
- LPO - Social Media LINKS - [Handout]
- LPO - Social Media Cycle & Mind Map - [Handout]
- 10. Tab Tricks, Repetition, Trust, Security & Privacy - Keep Users on the Page
- 11. You Sold Me! ...Or Did You?
- 12. Analytics Codes & Extras
- Landing Page Design - Tips & Techniques
- So Why Is Design Important?
- Design Tips – Using Colour To Convey Your Message - Pt1
- LPO - Colour Wheel - Easy Colour Theory Basics
- Design Tips – Using Colour To Convey Your Message - Pt2
- LPO - The Psychology Of Colour
- Design Tips – Choosing Appropriate Typography
- LPO Typography Links and Resources - [Handout]
- LPO - Typography Combinations - [Handout]
- LPO General Web Font Types - [Handout]
- Design Tips – Using Contrast To Make Things Stand Out
- Contrast - Basic Example
- Contrast - Styled Example
- Design Tips - Appreciating White Space
- Design Tips – Using Images to Create Graphic Impact
- LPO - Using Images To Direct Your Gaze [Examples]
- Design Tips – Be Consistent - Across All Aspects Of Your Lp Venture!
- Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!
- Design Tips - Always Go Back To The Purpose
- Copywriting & Tech Considerations
- Zen and The Fine Art Of Copywriting (UPDATED EDIT)
- Zen & The Fine Art Of Copywriting - Potential Customer Questions
- Things To Avoid At All Costs
- Nitty Gritty Tech & Other Considerations
- Wowsers! So Many Browsers! - Part One
- Wowsers! So Many Browsers! - Part Two
- Landing Page Optimization
- Essential Optimization Tips
- SEO – Search Engine Optimization
- SEO – Search Engine Optimization
- Page Optimization - Part 1: Testing is important!
- Page Optimization - Part 2: Optimizing for Mobile
- Landing Page Analytics
- A/B Testing & Multivariate Testing
- LPO - A/B & Multivariate Testing - [Handout]
- Eye-tracking & Heat Maps – So Hot Right Now!
- LPO - Eye Tracking & Heatmaps - [Handout]
- Mouse Tracking & Mouse Click Tracking
- LPO - Mouse Tracking & Mouse Click Tracking - [Handout]
- Spleen...NO! NO! APPENDIX
- Live Chat Software
- BONUS! CTA or Button Text Ideas - Some Suggestions to Get You Started
- BONUS! Hints for Camera & Video Work