Essential SEO Training For Successful Web Marketing
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Udemy
Course Summary
Learn the art of SEO and Web Marketing. SEO training shows you the techniques needed to boost your sales and ranking
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Course Description
Master the art of SEO and Web Marketing for Web Entrepreneur. In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.
You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.
By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website. Course Goals: Learn highly effective SEO techniques that boost rankings Learn how not to trip over optimization penalties that could lead to your site being sandoxed or banned. Learn to reverse engineer your Competitors SEO Strategies and turn them to your advantage Learn how to find niche keywords with a high conversation rate Learn how to use Google's own reporting to find untapped commercial traffic Gain an Understanding of Commercial Intent and learn how to capitalize on it. Learn the fundamentals of Paid Search and how to make it profitable Learn effective use of Social Media Marketing
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Course Syllabus
- 01. Course Introduction
- 0101 Who This Course Is For
- 0102 What To Expect From This Course
- 02. SEO Foundation
- 0201 How Search Engines Operate
- 0202 Setting Up Google Analytics
- 0203 The Buying Cycle
- 0204 Myths And Misconceptions About SEO
- 0205 Building An Email List
- 0206 Email Marketing Strategies
- 0207 Local Search Optimization
- 0208 Additional Resources
- 0209 Browser Plug-Ins
- 03. Research
- 0301 Why You Need To Do Research
- 0302 Understanding Search Intention
- 0303 Using The Google Keyword Tool
- 0304 How To Do Competitive Research
- 0305 Finding Opportunities With Google Analytics
- 0306 Testing Keywords With Paid Search
- 0307 Searching With Advanced Search Operators
- 04. Technical SEO
- 0401 Why You Need Technical SEO
- 0402 Avoiding Duplicate Content
- 0403 Building An XML Sitemap
- 0404 Setting Up Your Robots.txt
- 0405 Using Google Webmaster Tools - Part 1
- 0406 Using Google Webmaster Tools - Part 2
- 0407 When To Use The nofollow Tag
- 0408 How To Handle Redirects
- 0409 HTML And CSS For Search Friendly Design
- 0410 Setting Up Your RSS Feed
- 0411 Setting Up 404 Pages
- 0412 SEO For Dynamic Content
- 05. On-Page Optimization
- 0501 Why You Need On-Page Optimization
- 0502 Creating Search Optimized Content
- 0503 Writing An Effective Page Title
- 0504 How To Use Headings And Subheadings
- 0505 Writing Enticing META Descriptions
- 0506 Using Image ALT Text
- 0507 How To Use Internal Links
- 0508 When And How To Link To External Sites
- 0509 Blogging For SEO
- 06. Off-Page Optimization
- 0601 Why You Need Off-Page Optimization
- 0602 The Basics Of Link Building
- 0603 Quality Of Links Vs. Quantity Of Links
- 0604 Why Optimized Anchor Text Is Essential
- 0605 Finding And Acquiring Your Competitors Links
- 0606 Directory Submissions
- 0607 Using Guest Posting For Links
- 0608 How Social Media Affects Link Building
- 0609 How To Use Online PR For Links - Part 1
- 0610 How To Use Online PR For Links - Part 2
- 07. Measurement And Optimization
- 0701 Why You Need To Track And Test
- 0702 Tracking SEO With Google Analytics - Part 1
- 0703 Tracking SEO With Google Analytics - Part 2
- 0704 Setting Up Goals And Revenue Tracking
- 0705 A/B Testing And Conversion Optimization
- 08. Paid Search
- 0801 How Paid Search Can Help With SEO
- 0802 Setting Up Your Adwords Account
- 0803 Setting Your Bids And Budget
- 0804 Measuring ROI
- 09. Conclusion
- 0901 Wrap-Up
- 0902 Taking Action