How to Implement Google Authorship in Content Marketing
Udemy
Course Summary
Google Authorship is the process of digitally signing or claiming your web content & thus building your author brand
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Course Description
Since Google has discontinued authorship, I'll be archiving my "Google Authorship course" course within a week. I have created another free course instead which also tackles authority building and content marketing -> /myblogu-content-marketing Google Authorship is the process of digitally signing or claiming your web content and tying it with your Google Plus personal account using rel="author".
There are three huge benefits of having your authorship verified with Google:- Brand awareness and influence building: People seeing your picture come up in search results will automatically assume you are a huge influence
- Higher click-through to your content: You no longer need to get ranked #1 in order to get noticed and get clicked through!
This course will take you through the authorship set-up process, answer some of the most frequently asked questions and show you how you can make the most of Google authorship search snippets in search results.
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Course Syllabus
- What is Google Authorship and how it works?
- How does Google Authorship work?
- How can I claim my authorship of the content I authored?
- How do authorship rich snippets look in Google?
- How can I make the most of My Picture in search?
- Going more indepth: Google Authorship FAQ
- Rel=author vs Rel=publisher
- Authorship frequently asked questions
- Let's sum up what we know before we take the quiz!
- Google Authorship Quiz