Bing and Yahoo PPC: Create and Refine Highly Targeted Ads

Udemy
Course Summary
Learn how to create highly targeted Bing and Yahoo ads, grow your business, increase conversion rate and earn more money
-
+
Course Description
Latest: Course fully updated for December 2014 Over 600 students are already sharpening their Bing and Yahoo PPC skills!
Start growing your business and exposure with pay-per-click (PPC) campaigns. No prior knowledge of PPC campaigns is needed, since everything will be taught in this course and anyone can do this! This course covers how to advertise successfully on Bing and Yahoo search engine platforms. If you have never considered this option, because you thought that Bing and Yahoo search engines are too small, I have great news for you! 29.4% of traffic on the Internet comes from Bing and Yahoo search engines. Research has also shown that the cost per click in Bing and Yahoo is up to 70% lower compared to Google. However, barely anyone knows this and utilizes Bing and Yahoo platforms. Be smarter than most people and learn about PPC using Bing and Yahoo. About this course: This is a comprehensive course about PPC marketing, meaning that it explains everything from the very beginning to more advanced techniques. This course was designed with the end user in mind, and is extremely easy to understand. Anyone can learn from these lectures how to create PPC campaigns successfully and afterwards refining them to increase the performance even further. Hence, if you have no prior experience working with PPC, you will learn everything you need. If you have already tried working with PPC, you can still learn more advanced techniques, which will help you to improve the performance of your PPC campaigns. Contents and Overview:- Creating a complete campaign from scratch that is targeted to your audience
- Learning how to do a keyword research using both Google Adwords keyword tool and Bing keyword tool. This is really important step, because by doing this step will you be able to target the ads to your audience much better.
- Learning what is a successful campaign and how to achieve success
- Refining your campaigns in order to increase the conversion rates even further and thereby be more profitable
- You will learn about a free $50 Bing Ads coupon, which you can use straight away to your PPC campaigns, when you sign up to Bing and Yahoo ads
- Full and lifetime access to the course
- All future extra lectures and upgrades are always included for free
- Unconditional Udemy 30 day money back guarantee- that is my personal promise of your success!
- My help is available to you, if you get stuck or have a question
-
+
Course Syllabus
- Introduction
- Introduction to the Course
- Getting Your Website Indexed
- Letting Yahoo and Bing Know About Your Website
- Getting Your Website Indexed Using Bing Webmaster Tool
- Registering for Bing Ads
- Paying for Traffic on Bing and Yahoo - Signing up for Bing Ads
- Creating Your First Ad Campaign
- The Basics of Creating an Ad Campaign
- Keywords and Their Importance in the Ad Campaign
- Creating an Ad Group
- Similar Tool to Google Keyword Tool, Except This is for Bing
- Creating an Ad
- Finishing Up the Campaign and Using Advanced Settings
- Math Behind a Successful Campaign
- Take a Break and Do Some Math
- Creating Small Ad Groups for Reviews
- Introduction to Ad Campaigns for Reviews
- Do Not Be Lazy, Be Relevant
- Ad Group Quality Score
- Creating a Product Ad Group
- Diversifying Your Ad Groups
- Setting Up Conversion Trackers
- Step-by-Step How you Set Up Conversion Trackers
- Getting Really Creative with Your Keywords
- Introduction to Being Creative with Your Keywords
- Who Is Our Audience?
- Example of a Target Audience for a "Make Money Online" Product
- Taking an Audience and Revealing the Keywords
- Refining Your PPC Campaigns
- Introduction to This Section About Refining Your PPC Campaigns
- What Metrics Really Matter?
- Understanding Quality Score
- Understanding Click Through Ratios (CTR's)
- Understanding Cost Per Click (CPC)
- Conclusion
- Final Words
- More Lectures as Time Goes On!