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Bing and Yahoo PPC: Create and Refine Highly Targeted Ads

Course Summary

Learn how to create highly targeted Bing and Yahoo ads, grow your business, increase conversion rate and earn more money

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    Course Syllabus

    • Introduction
      • Introduction to the Course
    • Getting Your Website Indexed
      • Letting Yahoo and Bing Know About Your Website
      • Getting Your Website Indexed Using Bing Webmaster Tool
    • Registering for Bing Ads
      • Paying for Traffic on Bing and Yahoo - Signing up for Bing Ads
    • Creating Your First Ad Campaign
      • The Basics of Creating an Ad Campaign
      • Keywords and Their Importance in the Ad Campaign
      • Creating an Ad Group
      • Similar Tool to Google Keyword Tool, Except This is for Bing
      • Creating an Ad
      • Finishing Up the Campaign and Using Advanced Settings
    • Math Behind a Successful Campaign
      • Take a Break and Do Some Math
    • Creating Small Ad Groups for Reviews
      • Introduction to Ad Campaigns for Reviews
      • Do Not Be Lazy, Be Relevant
      • Ad Group Quality Score
      • Creating a Product Ad Group
      • Diversifying Your Ad Groups
    • Setting Up Conversion Trackers
      • Step-by-Step How you Set Up Conversion Trackers
    • Getting Really Creative with Your Keywords
      • Introduction to Being Creative with Your Keywords
      • Who Is Our Audience?
      • Example of a Target Audience for a "Make Money Online" Product
      • Taking an Audience and Revealing the Keywords
    • Refining Your PPC Campaigns
      • Introduction to This Section About Refining Your PPC Campaigns
      • What Metrics Really Matter?
      • Understanding Quality Score
      • Understanding Click Through Ratios (CTR's)
      • Understanding Cost Per Click (CPC)
    • Conclusion
      • Final Words
      • More Lectures as Time Goes On!

Course Fee:
USD 49

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under E-Commerce Community

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