Search Engine Marketing for Beginners I think you'd agree with me that the first question comes to your mind when you see the term 'Search Engine Marketing' (SEM) is what's difference with 'Search Engine Optimization' (SEO), right? Search Engine Marketing (short Search Marketing) is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. The next logical question, do I need it and if yes then why? You've probably heard that search engines like Google, Yahoo and Bing became increasingly sophisticated over the last few years. Constantly changing algorithms make the future of SEO uncertain. So as a smart marketer or business owner we have to look at both: SEO & PPC (pay per click marketing) at the same time. You don't need to become too techy to learn SEM, you can learn the basics so you'll know how to contribute into your business' search marketing. Maybe you would prefer to hire a tech person at some point, but still you need to understand what means what in SEO reports. Do you want to be at that stage? Or you want to start your career in Search Marketing? Either way you are at the right place and the right time. This is where you take your first step towards mastering your Search Marketing skills. For more information hit the 'START LEARNING' button. The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour. Happy Learning!