SEO Training : Master The Art Of Search Engine Optimization
Udemy
Course Summary
A Proven Blueprint To Ranking Your Website On Page #1 Of Google & Getting A Steady Stream Of Leads, Sales & Profits!
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Course Description
** Course Updated November 2014** SEO Training Just Got Easy (Over 300 Students Already)! Have considered entering the world of SEO - Search Engine Optimisation only to say to yourself:
- I just feel it's too hard
- I think it's too complicated
- I lack of basic knowledge
- I don't know where to start
- I simply don't have the time
- I don't have the money or resources to action an online marketing campaign
- I have used the services of a 'SEO & Online Marketing" company before and felt the return on investment was poor
Learn about offsite optimization and how it impacts on SEO. Discover how link values differ and how to build high quality links back to your site. Furthermore, discover how to recover from past errors that may have affected your web presence and rankings since Panda and Hummingbird updates Module 6 – Social Signals Social signals have become so important, we dedicated a whole module to them. Discover what exactly they are and how to get the most from your social profiles. Module 7 – Local SEO Learn why local search has exploded in the last few years and how to optimize for local search terms, including how to optimize your Google Places page Module 8 – Mobile SEO Mobile web use has gone stratospheric and more and more of us use our phone to surf the web and search. Discover how presenting a mobile optimized website will drastically increase conversions and how to optimize for mobile search’ Module 9 – Analytics and Tracking It’s essential to track and test so you can find out what is working and what is not. In this final module, we look at how to track your websites performance using Google Analytics and how to create goals and advanced segments, along with an introduction to Webmaster tools. Module 10 - Google Updates
Have you heard horror stories about Google's never-ending train of algorithm updates? In this module, we look at each one in detail and how to make sure your SEO efforts are completely Google update proof. There is actually nothing to be afraid of once you understand how and why they work
Module 11 - Linkbuilding for 2014
Is link building dead? Far from it is the answer and we have the proof to show you. Not only that but link building is here to stay for a long time into the future. Learn how to build links specifically for Panda and Penguin and Hummingbird take advantage of massive extra rankings and traffic.
Module 12 - Quality Content For Maximum Traffic
Learn how to write quality content that the search engines love and leverage your efforts. Content can be Time-consuming, but will show you how to work smarter not harder. Get our top 10 tips for producing effective copy that will boost your rankings and keep your visitors coming back for more. This comprehensive course will reveal EVERY tactic we have learned and are currently using in our successful SEO business. We have left no stone unturned and unlike many other courses - NOTHING has been left out. Not only will everything be laid bare for you to devour, but more importantly, you will personally master these strategies to ensure maximum success and leverage for you and your business in one of the fastest growing marketplaces - the online world. Enrol Today! Jon Shawcross & Anton Nadilo Your Instructors - SEO Enigma Reloaded
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Course Syllabus
- Welcome To SEO Enigma Reloaded
- Welcome
- Introduction to Search Engine Optimization
- What is SEO?
- Listen to the MP3
- How Google Works
- Listen to the MP3
- Common Online Terms (Terminology)
- Listen to the MP3
- Google Updates and their Impact
- Listen to the MP3
- Choosing a Domain for SEO Purposes
- Listen to the MP3
- Hosting a Domain & Nameservers
- Listen to the MP3
- Read The PDF
- Setting Up To Succeed. Keywords and Competition
- Keyword Matchtypes
- Listen to the MP3
- Using Google Keyword Planner for Keyword Research
- Listen to the MP3
- Why use Market Samurai
- Listen to the MP3
- Understanding Long Tail Keywords & a Best Kept Secret
- Listen to the MP3
- What are LSI Keywords
- Listen to the MP3
- Understanding your Competition
- Listen to the MP3
- Digging Deeper with Competition
- Listen to the MP3
- Another Ninja Secret
- Listen to the MP3
- Read the PDF
- Structuring Your Site For Maximum Conversions
- Why Website Structure is Crucial
- Listen to the MP3
- Understanding URL's, CTA's and Sharing
- Listen to the MP3
- Read the PDF
- Setting Up Your Website
- Installing Wordpress
- Listen to the MP3
- Basic Settings
- Listen to the MP3
- Introduction to Themes and Plugins
- Listen to the MP3
- Wordpress SEO - Key Settings
- Listen to the MP3
- Creating Pages
- Listen to the MP3
- Menus and Navigation
- Listen to the MP3
- Read the PDF
- Onsite Optimization
- The Importance of Content
- Listen to the MP3
- Optimizing Your Pages
- Listen to the MP3
- The Value of Blogs
- Listen to the MP3
- Understanding Sitemaps
- Listen to the MP3
- Read the PDF
- Offsite Optimization
- Introduction & Understanding Link Values
- Listen to the MP3
- Linkbuilding since Hummingbird Update
- Listen to the MP3
- What is Anchor Text
- Listen to the MP3
- Declining Link Types
- Listen to the MP3
- High Powered & Easy Links
- Listen to the MP3
- Introducing Social Signals
- Listen to the MP3
- Avoid These Things
- Listen to the MP3
- Resolving Past Mistakes with Google
- Listen to the MP3
- Read the PDF
- Social Signals - The New Linkbuiding
- A Look at Social Signals
- Listen to the MP3
- Supercharge your SEO with Google Plus
- Listen to the MP3
- Facebook (a Billion People Can't be Wrong)
- Listen to the MP3
- Twitter (Maximize your Profile)
- Listen to the MP3
- Other Social Platforms
- Listen to the MP3
- Read the PDF
- Local SEO & Google Places
- Introduction – What is Local SEO
- Listen to the MP3
- Understanding Google My Business
- Listen to the MP3
- What is Local search
- Listen to the MP3
- Read the PDF
- Mobile Websites & SEO
- The World Has Gone Mobile
- Listen to the MP3
- Mobile Websites and Why They Matter
- Listen to the MP3
- Understanding Mobile SEO
- Listen to the MP3
- Read the PDF
- Tracking Your Success with Google Analytics
- Installing Google Analytics
- Listen to the MP3
- Analytics For Wordpress Plugin Setup
- Listen to the MP3
- Basic Analytics Setup
- Listen to the MP3
- Understanding & Creating Goals
- Listen to the MP3
- Using Advanced Segments
- Listen to the MP3
- Webmaster Tools
- Listen to the MP3
- Read The PDF
- Beating Google's Updates
- The Updates Explained
- Listen to the MP3
- Catering For Panda
- Listen to the MP3
- Catering For Penguin
- Listen to the MP3
- Catering For Hummingbird
- Listen to the MP3
- Read The PDF
- Linkbuilding Isn’t Dead!
- The Future Of Links
- Listen to the MP3
- Building Links For The Updates
- Listen to the MP3
- Read The PDF
- The Quality Content Rule
- Content For 2014
- Listen to the MP3
- 10 Tips For Ranking Content
- Listen to the MP3
- Read The PDF
- Conclusion
- What You Have Learned
This course is listed under
Open Source
, Development & Implementations
, Data & Information Management
, Networks & IT Infrastructure
and E-Commerce
Community
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