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Learning Search Engine Optimization (SEO) from Scratch

Course Summary

In this course you’ll learn the strategic and technical fundamentals of search engine optimization (SEO)!

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    Course Syllabus

    • Introduction to SEO
      • Overview of the Course
      • The Search Industry, Market Size, and Job Prospects
      • Business Impact
    • Search Engine Overview
      • Search Engine Overview
      • Understanding Blended Results
      • Understanding Search Results for SEO
      • Spiders, Bots, and Crawlers
      • The Search Engine Algorithm
      • Coding and Tech Primer
      • Search Engine Obstacles
      • Testing for Friendliness
    • Keyword Research
      • Words Are the Key
      • Call It What It Is
      • The Keyword Longtail
      • Keyword Research Tools
      • Keyword Trends
      • Using a Spreadsheet to Manage Keywords
    • Applying Keyword Research to Your Web Pages
      • SEO At Its Most Basic Level
      • Key Page Elements and Their Impact on Rankings
      • Optimizing Images and Files
      • Checklist for On-Page Optimization
      • SEO and Contextual Site Architecture
      • Linkdex
    • Using SEO Tools
      • Raven Tools
      • Google Webmaster Tools
      • Bing Webmaster Tools
      • Firefox Extensions for SEO
      • Web Developer Toolbar
    • Online Marketing and SEO
      • SEO and Marketing
      • Scanability
      • Creating Credibility
      • Conversion: The Goal of the Site
      • Little Things That Make a Big Difference
      • Content That Creates Conversions
    • Linking Builds Rankings
      • The Importance of Links
      • The Types of Links
      • Building Links
      • Building Relationships
      • Link Prospecting
    • Link Building Through Marketing and Social Media
      • Finding Your Niche
      • Developing a Content Plan
      • Social Media Accounts and Linking
      • 4. Marketing Your Content
    • Local, Mobile, and Search
      • Local Business Listings: Google+
      • Local Business Listings: Yahoo and Bing
      • FourSquare, Yelp, and Localeze
    • SEO Measurement
      • Rankings Are Not the Goal
      • Measuring Value
      • Reporting Results
      • Ranking Reports
      • Reporting Strategies
    • SEO for Different Business Models
      • Competitive Analysis
      • 2. SEO Myths
      • SEO for E-Commerce
      • Creating a Shopping Feed
      • SEO for Lead Generation
      • SEO for Publishers
    • Technical Issues in SEO
      • Managing Missing Pages
      • Robots.txt
      • Site Maps
      • Internal Site Search
      • Managing Site Links

Course Fee:
USD 19

Course Type:


Course Status:



1 - 4 hours / week

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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