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Adwords for Beginners - The Ultimate Adwords Tutorial

Course Summary

The Beginners Guide to Creating Successful Google AdWords Accounts

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    Course Syllabus

    • Introduction to Online Marketing
      • Understand the Search Opportunity
      • Psychology Of Search
      • The Basics of a Web Presence
      • The Challenge of Being Found
      • Understanding the Anatomy Of Search Results
      • Introducing the Fundamentals of Paid Search
      • Notes on High Level Data
    • Introducing Google AdWords
      • How Ads Are Displayed
      • Introducing Landing Pages
      • An Introduction to Effective Ad Copy
      • Paid Search Jargon
      • Understand Exactly Where Your Ads Can Be Displayed
    • Opening Your First Account
      • Determine Your Business Goals
      • Opening Your First Account
      • Creating Your First Campaign: Part One
      • Creating Your First Campaign: Part Two
    • Understanding the Campaign Settings
      • Location Targeting: Part One
      • Location Targeting: Part Two
      • Introducing the Display Network
      • Overview Of Bidding
    • Tracking Conversions on Your Website
      • What is Conversion Tracking?
      • How to Install Conversion Tracking
    • How to Choose Keywords
      • Keyword Jargon
      • What You Need to Know About Match Types
      • Control Your Ad Display With Negative Keywords
      • How to Conduct Research with the Google Keyword Tool
    • Writing Compelling Ad Copy
      • Creating Compelling Ads
      • What You Need to Know about Display & Destination URLs
    • Final Steps to Making Your Account Live
      • Writing Your First Ads
      • Choosing Your Starting Keywords
      • Ad Copy Work Sheet
      • Keyword Research Worksheet
      • Setting Your Initial Bids
      • Basic Bid Calculations
      • Making Your Account Live
    • AdWords Interface Tour
      • Navigating the AdWords Interface: Part One
      • Navigating the AdWords Interface: Part Two
      • How to Extract Valuable Data from AdWords
    • Next Steps
      • Next Steps to Mastering AdWords

Course Fee:
USD 249

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under E-Commerce Community

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