Google Adwords for Mobile Apps - The DIY Guide
Udemy
Course Summary
Practical guide that will teach you, step by step, how to use Adwords to promote your app on the iStore/Google play.
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Course Description
This course is about teaching you advertising mobile apps on Google’s search engine and media display network. Asi Ace Meir, Experienced Mentor and Google Certified Partner, teaches the course.
Asi will walk you through the lessons using Hands-on videos and Presentations; the Google adwords essentials that will let you use the platform with a focus on mobile apps. The course will be divided into small chunks of instructional videos in order to stay focused and make the material easy to digest.
You should take this course if you like to reach global audiences in a fast growing market. Also, you should consider taking this course if you don't like to pay a monthly fee to an unnecessary middleman.
I believe that if you developed an app you will be able to handle the adwords interface and following my steps we'll make sure you'll do it right.
* Students will receive a coupon.
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Course Syllabus
- Welcome To Google Adwords for Mobile Apps
- Intro
- Fasten Your Seatbelts
- Why Use Google Adwords
- Fasten your seatbelts
- Plan Ahead
- Name of the Game
- Open an Adwords Account
- Lift off: Your First Search Campaign
- Setting Up a Search Campaign
- Ads Formula
- Keyword Match Types
- Search Campaign Adgroups
- Display Network Campaign
- Introduction to the Display Network
- Setting Up a Display Campaign
- Ads Types and the Fat Fingers Syndrom
- The Display Adgroups
- Conversion Tracking
- Introduction With Conversions
- Conversion Setup
- Billing Setup
- Control & Optimize
- Introduction To Optimization
- First Optimization Tool - Filter Gold From Sand
- Second tool- Segmentation
- Third Optimization Tool - The Dimension Tab
- Thank you!
