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Learn PPC from Scratch - To Master Level

Course Summary

Learn Basic concepts to Advanced Levels that are NOT taught in adwords help section. Real Life Methods for PPC marketing

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    Course Syllabus

    • Introduction to PPC
      • Inner workings of search
      • Human Intentions Behind a Search
      • Requirements of a Web Presence
      • Need of Being Found in the Web
      • Understanding the Anatomy of Search
    • Concepts to Work With
      • Fundamentals of Paid Search
      • Basis for Ad Display
      • Keyword Tool/Planner
      • Role of Landing Pages
      • Ad Copy 101
      • PPC Jargon
      • Understanding Business Goals
    • Settings and Optimization
      • Campaign Settings
      • Geographical Targeting
      • Basics of Bidding Process
      • Bid Calculations
      • Example of Bidding Maintenance
      • Display Network Targeting
      • Conversion Tracking
      • Keyword Jargon
      • Match Types
      • Negative Keywords
    • How to Structure Your Campaigns
      • Structuring Ad Groups and Campaigns
      • Example of a Properly Structured Ad Group & Campaigns
      • Ad Copy - Walk Through
      • Writing Your First Ad Copy
      • Things to Remember & Myths
      • Mastering Adwords
      • Conclusion Lecture / Wrap up of Entire course

Course Fee:
USD 27

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Networks & IT Infrastructure and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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