Learn PPC from Scratch - To Master Level
Udemy
Course Summary
Learn Basic concepts to Advanced Levels that are NOT taught in adwords help section. Real Life Methods for PPC marketing
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Course Description
This course will teach you about PPC on Google or any other platforms as they use similar principles anyway. The focus is on google adwords however since they are the biggest platform on the planet in its category All materials included here are everything that's needed to run a PPC campaign successfully including concepts and actual walk through inside Google adwords to see actual settings to be aware of and implement in real life business situations
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Course Syllabus
- Introduction to PPC
- Inner workings of search
- Human Intentions Behind a Search
- Requirements of a Web Presence
- Need of Being Found in the Web
- Understanding the Anatomy of Search
- Concepts to Work With
- Fundamentals of Paid Search
- Basis for Ad Display
- Keyword Tool/Planner
- Role of Landing Pages
- Ad Copy 101
- PPC Jargon
- Understanding Business Goals
- Settings and Optimization
- Campaign Settings
- Geographical Targeting
- Basics of Bidding Process
- Bid Calculations
- Example of Bidding Maintenance
- Display Network Targeting
- Conversion Tracking
- Keyword Jargon
- Match Types
- Negative Keywords
- How to Structure Your Campaigns
- Structuring Ad Groups and Campaigns
- Example of a Properly Structured Ad Group & Campaigns
- Ad Copy - Walk Through
- Writing Your First Ad Copy
- Things to Remember & Myths
- Mastering Adwords
- Conclusion Lecture / Wrap up of Entire course
This course is listed under
Networks & IT Infrastructure
and E-Commerce
Community
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