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Local Marketing Using The Internet and Social Media

Course Summary

Specific hands-on techniques for local businesses to successfully marketing online using SEO and social media.

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    Course Syllabus

    • Introduction
      • Course Overview
      • Local Marketing Is Different
      • How Much Do I Need to Spend on Marketing?
    • Positioning For Your Target Market
      • Identifying Your Target Market
      • Identifying Your Unique Selling Proposition (USP)
      • Developing a Core Story / Stadium Pitch
    • Your Local Online Presence
      • Your Web Presence
      • Email Marketing
      • Writing a Blog
    • Search Engine Optimization
      • Keyword Analysis
      • Search Engine Optimization (SEO)
      • Sitemap
      • Press Releases
      • Google Places
      • Submission to Web Directories
    • Social Media for Local Business
      • Facebook
      • Twitter
      • LinkedIn
      • Hootsuite
      • Youtube
    • Paid Advertising
      • Advertising Online Using Pay-Per-Click (PPC)
      • Landing Pages
      • PPC Advertising (Google)
      • PPC Advertising (Facebook)
    • Conclusion
      • Online Isn't Everything
      • Do It Yourself Or Outsource

Course Fee:
USD 49

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations , Digital Media & Games , Mobility and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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