Twitter Marketing Best Practices & Analytics for Business
Udemy
Course Summary
Go from Basic set-up to Advanced social media practices & Power Tools on Twitter for your Business or Corporate account.
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Course Description
This course is designed to take you from zero to advanced on Twitter in a very methodical and time effective way. Users of any level will benefit from the materials. I believe in working toward the end in mind and realize that certain concepts require experience to really sink in. The course is very modular and is built around Ten 5-8 minute videos. You can whip through all of the segments, however, I suspect that you will be coming back to a few of them over and over as you come further up the learning curve. Some of the modules will be broken out into their own courses for those who want even greater hands-on experience and depth; for example in how to use advanced power tools to enhance their Twitter campaigns.Take this course if you want a well rounded Professional looking, Business or Corporate Twitter account / and subsequent marketing campaign. This course sets you up for success and is a pre-requisite for more advanced courses in the series.
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Course Syllabus
- Course Overview
- Quick Video preview of the course with comprehensive Deck
- How to set-up your Twitter account for success!
- Video Lesson on How to Set-up your Corporate Twitter Account for Success.
- Checklist of Items to have on hand.
- Approaches to Marketing using the Twitter Social Media platform.
- Recap of the Social Media Marketing Types.
- How to do your first ever Tweet?!
- How to prepare to Tweet!
- Hashtags and how to get visible on Twitter.
- How to get visible on Twitter.
- Section Review with more Process tips and tricks!
- Process is how to succeed.
- Power Tools and moves for Corporate Twitter accounts.
- Content Creation and Curation on Twitter
- Content Creation and Curation
- Maximizing you Audience on Twitter -- tools and techniques.
- How to Maximize your audience on Twitter.
- Twitter Analytics -- Tools to measure the effectiveness of Campaigns/Activities.
- Using Social Media Monitoring Tools to bring it all together.
- End of Course Review.