Social Media for Business

SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps to using digital marketing tools and how they can generate business for you. SOCIAL MEDIA ENVIRONMENT This section looks at an overview of the social media environment and why there is a lack of adoption by businesses. BENCHMARK: HOW TO USE THE SOCIAL MEDIA FOR BUSINESS: BALANCE SHEET We look at a tool to benchmark social media activity within an organization and its external application. ENGAGE CUSTOMERS Engaging customers is an issue on social media. This section reviews ways to create community and write for social media. Different tools are considered including LinkedIn, Facebook, Twitter, YouTube and Blogging. INTEGRATE & MANAGE We look at how to build Social Media activities into the business, management issues and software available to integrate social media platforms. MEASURE & MONITOR This section showcases different tools for social media metrics. From understanding what should be measured, to monitoring social conversations. ACTION PLAN The workshop finishes with a review of best practice and creating a practical action plan for your business. Take this Social Media and Business course and learn how to use social media for business.</p>