When I first started my own business, the consistent and frequent message that I received from mentors was that my social media efforts needed to be consistent and frequent. But I also had a coaching business to run.I didn’t want to spend the majority of my time on facebook, LinkedIn, Google, twitter, yahoo, etc. At the same time, I realized that social media (if used correctly) is an effective, inexpensive marketing tool.And without marketing there is no sales.And Sales Does Drive the Business Bus. Since then, I created a systematic approach to get a consistent message out on social media, frequently, efficiently and in line with my marketing brand. I call it SNAP- Social Networking Accelerated Process.And I have done several speaking and training engagements on “It’s a SNAP” to several nonprofit organizations as well as other coaches and entrepreneurs.