Social Media for Business Growth
Udemy
Course Summary
How to use Social Media to find new customers, generate leads and grow your Business
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Course Description
Today’s customers are online, web savvy and socially connected. Which means they’re better informed, harder to reach and harder to please.
It’s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success? Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors. This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of: · Twitter · LinkedIn · Facebook · Blogging and more…
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Course Syllabus
- Introduction to Social media strategy
- Introduction to Social media strategy - Part 1
- Introduction to Social media strategy - Part 2
- Key messages - Part 1
- Key messages - Part 2
- Key messages - Part 3
- Targets and Strategy
- Agree targets objectives and strategy
- Develop your strategy
- Evaluate social media tools - Part 1
- Evaluate social media tools - Part 2
- Create a cross functional approach - Part 1
- Create a cross functional approach - Part 2
- Light touch editorial approach
- The psychology of sharing
- Internal policies and terms of use
- Internal policies and terms of use - Part 1
- Internal policies and terms of use - Part 2
- Internal policies and terms of use - Part 3
- Internal policies and terms of use - Part 4
- Implement social media monitoring - Part 1
- Implement social media monitoring - Part 2
- Social media person or team
- Social media person or team - Part 1
- Social media person or team - Part 2
- Social media person or team - Part 3
- Social media person or team - Part 4
- Social media person or team - Part 5
- Conduct appropriate training
- Define metrics and ROI
- Define metrics and ROI - Part 1
- Define metrics and ROI - Part 2
- Define metrics and ROI - Part 3
- Completing the Plan
