Google Tag Manager: Speed up your Tracking installation
Udemy
Course Summary
Learn to install Google Analytics, Retargeting and Conversion Tracking yourself (without being a developer!)
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Course Description
As an internet marketer, don't you wish there was a tool to simplify the installation process of tools like: Google Analytics, Retargeting or any other Tracking Devices? Imagine there is a way to do MORE with your online marketing tools...FASTER, and WITHOUT ever having to hire a web developer to install tracking codes. Welcome to the ONLY course about Google Tag Manager, a relatively new tool that is innovating the workflow of marketers. In this course, you will learn how my clients and I use this one simple tool to...
- Market faster and more effectively.. without hiring a web developer (money saved)
- Enable enhanced features in internet marketing tools like Google Analytics and Retargeting
- Use this tool to beat your competitors at online marketing
- Deploy and edit marketing tags instantly
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Course Syllabus
- Introduction & Overview
- Why Use Google Tag Manager?
- What Is Google Tag Manager?
- Tag Deployment Process
- Summary And Case Study
- Overview Slides
- Quick Start: Tag Deployment With Google Tag Manager
- Introduction & Demoshop
- How To Set Up Google Tag Manager Account
- How To Integrate Google Tag Manager Onto Your Platform
- First Tag Deployment
- Quality Assurance
- Summary
- Quick Start Slides
- Working With Google Tag Manager
- Introduction
- Google Tag Manager Administration
- User Permissions
- Deployment Workflow within GTM
- Versioning & Publishing
- Toolkit 1: Browser
- Toolkit 2: DevTools
- Toolkit 3: Plugins
- Summary
- Working with GTM Slides
- Deep Dive: Google Tag Manager
- Introduction
- How Google Tag Manager Works
- Google Tag Manager Snippet
- The DataLayer
- DataLayer (2)
- DataLayer And Listeners (3)
- Macros - Default Macros
- Macros - Types of Macros
- Rules
- Tags
- Tags 2 - Configuration
- Summary
- Example
- Deep Dive Slides
- Google Tag Manager and Google Analytics
- Introduction
- Page Tracking
- Event Tracking (Events)
- Event Tracking (Virtual PV)
- Cross Domain Tracking
- E-Commerce Tracking
- Custom Dimensions & Metrics
- Custom Dimensions & Metrics (2)
- Summary
- GTM & GA Slides
- Further Tag Integration With GTM
- Introduction
- Conversion Tags (AdWords)
- Conversion Tags (Facebook)
- Retargeting (AdWords)
- Retargeting (AdRoll)
- More Integrations
- Summary
- Further Integration Slides
- Advanced Google Tag Manager Use
- Introduction
- Custom DataLayer Integration
- Custom Listeners
- JavaScript Macros
- Whitelisting and Blacklisting Tags
- Scraping
- Summary
- Advanced GTM Slides
- Bonus Materials
- Further Resources
- Interview With A GTM Expert (1)
- Interview With A GTM Expert (2)
- 10 Good Reasons To Use A Tag Management System (1)
- 10 Good Reasons To Use A Tag Management System (2)
- Extra Resources!
- The Bonus Worth Over $3000
- Bonus Materials' Slides
- Thanks