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Thinking of New SaaS Product
THINKING OF NEW SAAS PRODUCT
SaaS
Karthikeyan
My core strength is creating the right blend of customer-centric marketing communication which yields business results. Have successful track record of creating, promoting and ensuring message (theme) consistency across all marketing communications: webinars, case studies, videos, whitepapers, website, analyst briefings, presentations, emails, demos, brochures, blogs, events, awards, adwords, PR and sales offers. In my current profile, I am responsible for go to market strategy, internal and external communications, events, social media marketing, analyst relations and thought leadership initiatives. Have successfully developed and executed integrated marketing and communications strategy for B2B. Specialties: - Marketing, Branding, Marketing Communication, Corporate Communication, Thought Leadership, Event Marketing & management, New Market Entry initiatives, Analyst & Influencer Relations, Content Management, Research. &nb...
There are less than 10% of products are conceived and built as Desktop/On Premise solutions rest 90% of the products are built for Cloud and especially in the multi-tenant model, there is a new termi More...
DesignIs your application well layered?Incorrect layering is a common problem for legacy systems. To avoid major rework some people tend to continue with the existing architecture, which might not be More...