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Checklist to go by as you launch your mobile app

Published on 04 May 16
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Once you have the strategy in place and done with ticking the pre launch checklist, you may think that it’s just the apt time to launch the app. However, maybe it’d be right to hold on. Ultimately, it’s not just about posting your app to the store, but you must work on a launch checklist as well. There are various things that you must prepare so that the app launch is perfect. Thus, the right user base is created and you are ready for conversions as well. So, launch time checklist is what you need to go for.

Checklist to go by as you launch your mobile app - Image 1

Understand the Publishing Process and Policies

Before you begin with app launch, it’s necessary to have absolute understanding of the publishing guidelines for the store you aim for. Go through the publishing workflow and describe your app using the process told here. It’s better to have good understanding of how publishing works and how to have APK set for release. Do you know the acceptance criteria and the violation policies? Have a better understanding of the same as it will be helpful in ranking better and enhances your chances to get published.

Run a Quality Test

Better ready a simulation environment to run your app. There will be requirement of app processing while you must check whether it is up to the quality expectations right for the devices as well conduct a quality test on tablets and mobiles. Simulation tests must be done on various sizes and resolutions as well.

Confirm App Rating, Country and Size

App content rating determines the recommended maturity level for the app. Besides, pick one from the content rating- everyone, low maturity, medium maturity and high maturity. Find about the country distribution as this way you can plan out localized marketing, legal requirements and resources. Then confirm the app size prior to publishing to the store. Find about the maximum limit of the app size that can be published and ensure your app fits the size criteria.

Screen and Platform Compatibility

Once you have created an app for Android platform with the right device screen size, now run a compatibility test as then you can know the minimum version of the app that will be compatible. Once you have created the app with specific sizes in mind, then run the app on particular screen sizes and then find about the look and mobile app appeal.

Free or Premium

When you plan on a premium app, then it’s suggested to plan app pricing. Plan if you must opt for in-app billing or you want to use the store’s payment gateway. Make the choice prior to app launch.

Strategize for Localization

Once you have settled on the country you keen on country, then plan on the app localization. Now your app must be internationalized before you start localization work on them. Localize strings, images, app store listings etc as well as graphic assets and screenshots must be localized.

Create Graphics and Screenshots for Display

Get ready with screenshots and displays you can utilize while app publishing. This must be there on the store and boost app engagement. Screenshots and graphics presents the app look and you better come up with a video for your app telling users more via graphical presentation.

Create and Upload Release Ready APK

When content with your app turn around, it’s time you start planning to upload the release ready APK for your app. APK loading process to the developer console remains same for every app and you must conduct basic code clean up prior to optimization, release key signing and final testing.

Plan for a Beta Release

Test the app in live environment before release and a beta release is advised. Test it between your target audience. Once you have planned your beta release, schedule it accordingly to make most from the strategy.

Create Buzz

Plan and create a landing page for your mobile app before launching it. As well as generate buzz regarding the app launch besides the app development process so that people know about your app and wait for it as well.

Conduct Final Checks

Get the app set for launch. On the basis of beta release, rework on the app. Conduct final app check prior to release and see whether it is up to the criterion set by you. Load the release ready APL and check for the version along with the store listing of the app.

Set-up a Help Desk

It’s advised to get a communication channel that the users can have to get help and send their feedback. Plan support centers and deploy them during the launch phase.

Reach Out to the Press

Prior to launch date, reach to the media and do product promotion in a right manner as this is useful in gaining coverage required by you. The right PR strategies are helpful in creating awareness as well as, in increasing app downloads.

We hope going by this checklist, you get attain desired results.




Once you have the strategy in place and done with ticking the pre launch checklist, you may think that it’s just the apt time to launch the app. However, maybe it’d be right to hold on. Ultimately, it’s not just about posting your app to the store, but you must work on a launch checklist as well. There are various things that you must prepare so that the app launch is perfect. Thus, the right user base is created and you are ready for conversions as well. So, launch time checklist is what you need to go for.

Checklist to go by as you launch your mobile app - Image 1

Understand the Publishing Process and Policies

Before you begin with app launch, it’s necessary to have absolute understanding of the publishing guidelines for the store you aim for. Go through the publishing workflow and describe your app using the process told here. It’s better to have good understanding of how publishing works and how to have APK set for release. Do you know the acceptance criteria and the violation policies? Have a better understanding of the same as it will be helpful in ranking better and enhances your chances to get published.

Run a Quality Test

Better ready a simulation environment to run your app. There will be requirement of app processing while you must check whether it is up to the quality expectations right for the devices as well conduct a quality test on tablets and mobiles. Simulation tests must be done on various sizes and resolutions as well.

Confirm App Rating, Country and Size

App content rating determines the recommended maturity level for the app. Besides, pick one from the content rating- everyone, low maturity, medium maturity and high maturity. Find about the country distribution as this way you can plan out localized marketing, legal requirements and resources. Then confirm the app size prior to publishing to the store. Find about the maximum limit of the app size that can be published and ensure your app fits the size criteria.

Screen and Platform Compatibility

Once you have created an app for Android platform with the right device screen size, now run a compatibility test as then you can know the minimum version of the app that will be compatible. Once you have created the app with specific sizes in mind, then run the app on particular screen sizes and then find about the look and mobile app appeal.

Free or Premium

When you plan on a premium app, then it’s suggested to plan app pricing. Plan if you must opt for in-app billing or you want to use the store’s payment gateway. Make the choice prior to app launch.

Strategize for Localization

Once you have settled on the country you keen on country, then plan on the app localization. Now your app must be internationalized before you start localization work on them. Localize strings, images, app store listings etc as well as graphic assets and screenshots must be localized.

Create Graphics and Screenshots for Display

Get ready with screenshots and displays you can utilize while app publishing. This must be there on the store and boost app engagement. Screenshots and graphics presents the app look and you better come up with a video for your app telling users more via graphical presentation.

Create and Upload Release Ready APK

When content with your app turn around, it’s time you start planning to upload the release ready APK for your app. APK loading process to the developer console remains same for every app and you must conduct basic code clean up prior to optimization, release key signing and final testing.

Plan for a Beta Release

Test the app in live environment before release and a beta release is advised. Test it between your target audience. Once you have planned your beta release, schedule it accordingly to make most from the strategy.

Create Buzz

Plan and create a landing page for your mobile app before launching it. As well as generate buzz regarding the app launch besides the app development process so that people know about your app and wait for it as well.

Conduct Final Checks

Get the app set for launch. On the basis of beta release, rework on the app. Conduct final app check prior to release and see whether it is up to the criterion set by you. Load the release ready APL and check for the version along with the store listing of the app.

Set-up a Help Desk

It’s advised to get a communication channel that the users can have to get help and send their feedback. Plan support centers and deploy them during the launch phase.

Reach Out to the Press

Prior to launch date, reach to the media and do product promotion in a right manner as this is useful in gaining coverage required by you. The right PR strategies are helpful in creating awareness as well as, in increasing app downloads.

We hope going by this checklist, you get attain desired results.

This blog is listed under Development & Implementations and Mobility Community

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