SEO is an ongoing race to survive. In the 2013 big penguin update has come. And to secure your rankings on Google you will need SEO guidelines which are encouraged by Google and use that information from the recent updates to plan strategies for the year and upcoming years. The concept of the SEO should always be changed because it is a multifaceted one so it will be very important for your online presence that you continually adapt to the newest trends and updates. Here are the four best strategies for you. When the next panda and penguin updates will hit, you won’t disappear.
1. Publish creative and quality content
The ability of the search engines to evaluate relevancy and quality is getting better. Technology is instantly utilizing better ways to judge how much quality and good content you are having on your websites and blogs and how it looks on the web. So when you produce any content for web, focus on presenting original information, content to readers, structure of content, cover interesting topics, proofreading etc. you should always follow the guidelines provided by Google to produce high quality content . Also review your old SEO efforts and content on your site. Maybe they are putting a negative impact on your rankings.
2. Do not skip mobile internet users
It is predicted that 50 % of the traffic in 2014 will be coming from mobile users .So it is very important to keep mobile users in mind. For instance search query strings are 25% shorter than users on computers than for mobile users. It is important that you follow best practice for image tags, keywords, Meta description etc. and also optimize for load time and smaller devices. Do not overload your web pages and make sure you check them for smaller devices too such as tablets and mobile phones. A slower loading time will affect a lot a user is definitely going to jump to another site.
3. Utilize social media
With the growth of social media impact of social search influencers is increasing. To provide better results search engines is pulling information from social data. Sites like Twitter, Facebook, Google+ and many others are contributing greatly in providing information and knowledge. Use this to your advantage and make sure that the company you choose should be active in social networking so that you can get hold of your web presence. When others visit your websites and share the content on the web pages with others they put a significant impact on SEO as search engines are giving ore preferences to social links than in previous years.
4. Post content more frequently
Add videos, images and fresh content frequently on your websites this will make a huge difference in search results. People like to watch videos and gather information through them. This is a fun graphic way to get information and get entertained side by side. Graphics are an effective resource to attract more and more traffic to your websites.
Author Bio
This is Jay, a proud member of Designmodo: Web Design Blog, you can visit his site to get free templates.
Mack
