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Using Social Media to Bring In More Customers In 2014

Published on 07 April 14
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People spend a big percentage of their time on social networks such as FaceBook, Twitter, Google+ and YouTube. However, many businesses are still not as serious about leveraging the social platform, as they should be.

The writing is on the wall. Businesses that doe not integrate social media in their online marketing efforts are doomed to fail. Here are some things that you need to know about marketing through this relatively new, yet exciting medium.


Social media is not optional

Social media management is no longer an option. If your company is not visible and active on these platforms, customers simply wonât find you and your growth is severely limited. By using social networks smartly, you can:


  • Create a stronger brand and strengthen your online presence

  • Get closer to your potential customers through direct interaction

  • Gather greater feedback about your products and how they are perceived

  • Become more intelligent about adapting your products to meet customer needs

  • Advertise better through regular channel and by word of mouth


LinkedIn - an underrated network

LinkedIn is a social network for professional, who care about their work and share their experience with others. It is also a treasure trove of information about people, but businesses have still not understood how to make the best use of it. Here is why you should consider advertising on LinkedIn in addition to others:


  • It is a network of professionals, therefore you get a very specific audience

  • You can better target your ads on this platform because you have greater information about peopleâs preferences

  • You are likely to get greater response from your potential customers through LinkedIn


LinkedIn is a major source of traffic to company websites therefore having a profile of your business there is incredibly important. People will not only look at your profile for employment, but also to find out about your company, your products and your services. 2014 will see more and more businesses making their presence more prominent on this social network.


Diverse content

Since the internet became the popular hub for people to gain information, text has been the primary form of content. This is because it is both easy to create and more convenient to publish. However, other forms of media have become more popular now including:

  • Tweets

  • Pictures

  • Videos

  • Podcast

You need to be smart at leveraging various platforms such as YouTube, Instagram, Pinterest, and Facebook to attract more customers. You need to create original, compelling content for them of videos and pictures, so that you capture a great audience.

The younger generation has more of an affinity for short text such as Tweets, pictures and videos that can be easily shared. These are the media you want to use in order to reach out to a wider demographic.


Social media management is a big part of marketing now and it cannot be ignore by serious businesses. Many SMM agencies have since become more prominent to help companies make the most of social media and use them to get more customers and drive their revenue.

Using Social Media to Bring In More Customers In 2014 - Image 1







People spend a big percentage of their time on social networks such as FaceBook, Twitter, Google+ and YouTube. However, many businesses are still not as serious about leveraging the social platform, as they should be. The writing is on the wall. Businesses that doe not integrate social media in their online marketing efforts are doomed to fail. Here are some things that you need to know about marketing through this relatively new, yet exciting medium.

Social media is not optional

Social media management is no longer an option. If your company is not visible and active on these platforms, customers simply wonât find you and your growth is severely limited. By using social networks smartly, you can:

  • Create a stronger brand and strengthen your online presence

  • Get closer to your potential customers through direct interaction

  • Gather greater feedback about your products and how they are perceived

  • Become more intelligent about adapting your products to meet customer needs

  • Advertise better through regular channel and by word of mouth



LinkedIn - an underrated network

LinkedIn is a social network for professional, who care about their work and share their experience with others. It is also a treasure trove of information about people, but businesses have still not understood how to make the best use of it. Here is why you should consider advertising on LinkedIn in addition to others:

  • It is a network of professionals, therefore you get a very specific audience

  • You can better target your ads on this platform because you have greater information about peopleâs preferences

  • You are likely to get greater response from your potential customers through LinkedIn



LinkedIn is a major source of traffic to company websites therefore having a profile of your business there is incredibly important. People will not only look at your profile for employment, but also to find out about your company, your products and your services. 2014 will see more and more businesses making their presence more prominent on this social network.

Diverse content

Since the internet became the popular hub for people to gain information, text has been the primary form of content. This is because it is both easy to create and more convenient to publish. However, other forms of media have become more popular now including:

  • Tweets

  • Pictures

  • Videos

  • Podcast
You need to be smart at leveraging various platforms such as YouTube, Instagram, Pinterest, and Facebook to attract more customers. You need to create original, compelling content for them of videos and pictures, so that you capture a great audience.

The younger generation has more of an affinity for short text such as Tweets, pictures and videos that can be easily shared. These are the media you want to use in order to reach out to a wider demographic.




Social media management is a big part of marketing now and it cannot be ignore by serious businesses. Many SMM agencies have since become more prominent to help companies make the most of social media and use them to get more customers and drive their revenue.

Using Social Media to Bring In More Customers In 2014 - Image 1

This blog is listed under Digital Media & Games and E-Commerce Community

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  1. 10 April 14
    0

    Social media is the best and the most powerful way of creating your brand awareness amongst large groups of people. It is almost mandatory for every online business to explore them in order to get more number of online visitors and business for their products. Use social media plugins in your website to make use of them for your business.

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