A Few Serious SEO Mistakes to Avoid for Ecommerce Websites

If you think that your ecommerce website will get a lot of search engine traffic just because you have listed a huge number and a variety of products, you are wrong. Ensuring high search engine traffic for company websites and blogs is much easier than it is for an ecommerce website. There are a lot of product pages and making sure that each page draws in good amount of traffic is very challenging. Now, keep in mind that this job is challenging, not something impossible. You can pull out this challenging task with ease if you are aware of the right tricks of the trade. However, there are some deadly mistakes that you must steer clear of when you are optimizing an ecommerce website. We will learn about them in the following.

Avoid These Mistakes for Ecommerce Websites

No product description

If you want a product page to come in the top 10 list of a search query, you cannot afford to neglect this factor. Product descriptions seem to be missing on many online garments stores and also, on the e-stores offering gift items. By not adding a short and engaging text description of products, you are actually spoiling the potential of the product pages to get high rank on the search engines.

Check a blank product page’s default word count. When writing the product description, make sure that its word count crosses the default word count. This will make sure that the content is unique. The description must be brief and motivating and should contain necessary details only. The most important thing you need to ensure is that the description is not a duplicate or copied content from another website. Otherwise, you will get penalty from the search engines.

Lack of optimization of product pages on the basis of search rate

Are you tracking which product pages are on high demand? Do you take note of the keywords used by most of your potential customers? If not, make sure not to delay in doing these two significant tasks on a regular basis. Otherwise, high sales rate will always elude you. Optimize those pages and keywords that rank high on the basis of the search rate.

No product reviews

More than fifty percent of online shoppers look for product reviews prior to buying a product on an ecommerce store. So, it makes absolute sense that your online store will lose a large number of audiences if your website lacks product reviews. You cannot afford to disappoint your users when they scroll down on a product page to view what other users have to say about a product. A product review enhances the chances of a product page to rank high on the search engines. Also, it works as a unique content for a product page.

Make sure that each of the product pages of your ecommerce website provides an option to the users to leave reviews of the products.

Lack of unique title tags

Duplicate title tags are an absolute no-no for ecommerce websites. You may wonder that how it is possible to write unique title tags since your online store offers several products from the same brand. You may also think that the repetition of the same keywords can be hardly avoided in this respect. But, there is a solution to these troubles. It is the creation of distinctive key phrases. High percentage of users searches by key phrases. If you structure title tags on the popular formula -brand - model - type of product, your ecommerce site will gain a lot from such unique title tags.