Over the years, the popularity of Magento has reached sky high. An effective and appealing eCommerce platform, Magento is loved by the developers due to its flexibility, scalability, and ease of use. Building a full-fledged online store using Magento framework is indeed a breeze. It enables a developer to add almost everything to a site and customize the site according to the client’s requirement in the most hassle-free manner. Here, we will be talking about a couple of reasons that make Magento eCommerce Development everyone’s favourite.
Magento is Open Source
Being open-source, Magento website development is readily available, and developer does not have to take much pain on their end to set up a complex commercial website that usually arrive with an array of functions. They consistently allow growth visibility to the developers so that they can keep a constant tab on the development. There is no significant cost to use Magento website development features; and this has led to a significant rise in the usage of this platform recent times.
Flexibility at its Best
Magento is already feature-rich and so extremely flexible that a developer can effortlessly inculcate new features and work with advanced methodologies to a Magento supported e-commerce site. Its high flexibility offers great support from customization of shopping carts to adding online products and several others, which help users give personalized experience every time they visit the online store.
Magento is SEO Optimized
Amongst the popular CMS framework, Magento is the preferred one due to this feature. Being already equipped with advanced SEO features, Magento E-Commerce development provides you with enough options for URLs, meta tags, sitemaps, descriptions, keywords, and much more, so that the SEO expert can effectively place the ecommerce site for higher ranking. Magento comes with an array of in-built SEO features that effectively optimize search engine results and help the ecommerce site fetch better rankings and consequently, improved traffic influx.
Responsive and Scalable
There’s nothing more responsive than Magento. In fact, e-Commerce sites developed with Magento enables users with great accessibility on mobile devices as well; and thus, it helps in drawing more prospective customers to the e-portal. Since, most of the users in recent times spend 80% of their time on mobile phones, quite obviously having a mobile store gives businesses a wider reach.
For a small business, who is yet to start off with its physical existence, it’s easy to start with an eCommerce Store. With a relatively basic community, they can install the website and upgrade to the Enterprise as it grows. Though there is work involved in the upgrade, but with Magento, things become a tad bit easier as it is a highly scalable solution that can be used by almost everyone.
Multiple Storefronts with Single Back end
This is one of the biggest advantages of Magento that help developers to build a complex online store at such an ease. With Magento, developers can add multiple shopping stores to the website, including thousands of products and catalogs to provide uniform shopping experience to all customers. And that too with a single back end which makes management way more effortless and hassle-free.
The cross-browser capability of Magento allows optimum accessibility on different browsers, thus preventing any limitation on its usage.
Seamless Integration with Third Party Software
Magento Connect is the world’s largest e-Commerce application marketplace. It supports seamless integration with third party programs and software that are crucial to your business. Also, it comes with extensions and solutions for integrating your site with Google Analytics, Google Shopping, eBay and PayPal. The platform can also easily integrate with CMS platforms like WordPress. What else would you need to build up an excellent feature-rich eStore offering personalized shopping experience.
Multilingual and Multi-Currency
Magento e-Commerce services support cross-border language and a wide array of payment methods.
Seamless Checkout Option
The Seamless Checkout option of Magento development services helps customers avail a single checkout option for all the products, instead of opting separate checkout options for each store. This leads to a lesser number of vacant shopping carts during checkout.
Easy Connect with Customers
Magento feedback services ensures smooth and continuous communication between buyers, merchandisers, and owners, which is a pretty unlikely feature in other CMS Frameworks.
To be honest, incorporating the latest Magento development service to your eCommerce site is one of the best things you can do to reach your wider audience. In this pandemic, when having an eStore is more of a business imperative, a high-performance online store with a variety of features is certainly a bliss.