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Top Ways Every Small Business Can Do Store Optimization

Published on 27 June 18
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Once you have launched your eCommerce store, you can not just lay back and relax. You always need to do some tweaks or updations or analysis of it to remain ahead of the industry’s competition. Magento experts always ask you to keep your eStore updated with the trending advancements in technology and other areas. While you can also consider the below-given points to optimize your small business or startup to perform well and grow.

Promoting your products


Promoting your products via cross-selling or up-selling activities allow you to boost an average order value as well as Magento eStore’s conversions. Magento development allows you to build easy-to-use product relation features that you can use to achieve cross-selling while increasing the order size.

Cross-selling of products generally works well when your products are related to each other. For example, if someone is purchasing a camera from your website, you can cross-sell camera stands or filters with it in the recommendations. This way you are most likely to sell more and you will sound reasonable also to your customers.

Build brand loyalty

eCommerce business is not only about converting visitors into customers. It should also focus on retaining your customers and growing their lifetime value. There are multiple ways in which you can achieve this goal of retaining customers while building your brand’s loyalty.

For small-scale businesses or start-ups, you can offer some bonus amount on first-time purchases. Else, you can also give them a certain amount of store credit for every purchase they make. Some other similar ways are:

- referral code system
- discount coupons

Magento developers help you to code and implement such systems and strategies in your web store. You can also take help of some powerful rewards and loyalty Magento extensions as per your business’s needs. Building a strong brand loyalty helps you in the following:

. enhanced credibility
. customer loyalty & shared values
. customer recognition
. easy purchase of your new products
All these collectively help your startup to grow rapidly.

Closing leak funnels

Leak funnel is a term used to depict flaws in your eCommerce system. For an online retailer, it becomes paramount to analyze the web performance periodically and look for the areas where sales are flowing out. Such areas include,

- Product’s visibility
- User interactivity
- Checkout process, and many more.

Magento offers you an exclusive set of features that allows you a great scalability to mold your website as per your convenience.

Magento One Step Checkout extension is your one-stop solution in case you are facing checkout leaks like abandoned carts. A typical rate of abandoned cart is approximately 68% in eCommerce industry. And, most of the times the reason for abandonment is a complicated and lengthy checkout process of your website. Therefore, Magento offers you a single page checkout process to tackle this sales leak.

In contrast, Magento 2 Improved Layered Navigation extension helps you to give your customers an easy to browse product catalog. It leverages your visitors a freedom to filter products/items by any attribute, price sliders etc. These two extensions are power-packed and every Magento developer highly recommends this for having highly optimized websites that convert.

Count on customer reviews

Having positive and genuine customers’ reviews on your Magento web store is always great. You are simply required to ask your customer for a simple product or company’s review. You can also choose 5-star rating system as it is a quick method.

The best part of Magento web development is that it has product reviews already built in. In case, you are not satisfied with the inbuilt ones then also Magento offers you many more tools for getting the desired user-generated content.



Once you have launched your eCommerce store, you can not just lay back and relax. You always need to do some tweaks or updations or analysis of it to remain ahead of the industry’s competition. Magento experts always ask you to keep your eStore updated with the trending advancements in technology and other areas. While you can also consider the below-given points to optimize your small business or startup to perform well and grow.

Promoting your products


Promoting your products via cross-selling or up-selling activities allow you to boost an average order value as well as Magento eStore’s conversions. Magento development allows you to build easy-to-use product relation features that you can use to achieve cross-selling while increasing the order size.

Cross-selling of products generally works well when your products are related to each other. For example, if someone is purchasing a camera from your website, you can cross-sell camera stands or filters with it in the recommendations. This way you are most likely to sell more and you will sound reasonable also to your customers.

Build brand loyalty

eCommerce business is not only about converting visitors into customers. It should also focus on retaining your customers and growing their lifetime value. There are multiple ways in which you can achieve this goal of retaining customers while building your brand’s loyalty.

For small-scale businesses or start-ups, you can offer some bonus amount on first-time purchases. Else, you can also give them a certain amount of store credit for every purchase they make. Some other similar ways are:

- referral code system
- discount coupons

Magento developers help you to code and implement such systems and strategies in your web store. You can also take help of some powerful rewards and loyalty Magento extensions as per your business’s needs. Building a strong brand loyalty helps you in the following:

. enhanced credibility
. customer loyalty & shared values
. customer recognition
. easy purchase of your new products
All these collectively help your startup to grow rapidly.

Closing leak funnels

Leak funnel is a term used to depict flaws in your eCommerce system. For an online retailer, it becomes paramount to analyze the web performance periodically and look for the areas where sales are flowing out. Such areas include,

- Product’s visibility
- User interactivity
- Checkout process, and many more.

Magento offers you an exclusive set of features that allows you a great scalability to mold your website as per your convenience.

Magento One Step Checkout extension is your one-stop solution in case you are facing checkout leaks like abandoned carts. A typical rate of abandoned cart is approximately 68% in eCommerce industry. And, most of the times the reason for abandonment is a complicated and lengthy checkout process of your website. Therefore, Magento offers you a single page checkout process to tackle this sales leak.

In contrast, Magento 2 Improved Layered Navigation extension helps you to give your customers an easy to browse product catalog. It leverages your visitors a freedom to filter products/items by any attribute, price sliders etc. These two extensions are power-packed and every Magento developer highly recommends this for having highly optimized websites that convert.

Count on customer reviews

Having positive and genuine customers’ reviews on your Magento web store is always great. You are simply required to ask your customer for a simple product or company’s review. You can also choose 5-star rating system as it is a quick method.

The best part of Magento web development is that it has product reviews already built in. In case, you are not satisfied with the inbuilt ones then also Magento offers you many more tools for getting the desired user-generated content.

This blog is listed under Development & Implementations and E-Commerce Community

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