When it comes to an e-commerce development project, it is undeniable that delivering a perfect checkout experience plays a crucial role in the overall process. It is not news that time, and again online buyers exit the e-commerce site/app before concluding the checkout process. Research estimates that over 50 per cent of customers is likely to leave items in the cart owing to issues in using the website/app or an overall substandard experience. Moreover, for all those reasons, it is essential that developers take care to devote ample time and attention to ensuring checkout page optimization, for checkout is where the customer makes the final purchasing decision.
Listed below are some of the tips and tricks to ensure that customers get an excellent checkout experience while shopping on your e-commerce platform:
1. Mobile screens come first: Developers should optimize their design by mobile screens first and then graduate to ensuring the same for large devices.
2. Minimum clicks and multiple checkout screens: While it is advisable to have numerous checkout pages, developers must also make sure that they keep scrolling as well as the necessary clicks minimum. The pages must offer all the essential inputs on the screen and if that doesn't suffice, add multiple pages instead of necessitating scrolling.
3. One-hand data: Since studies have found that a majority of smartphone users use only one hand while using their devices, placing vital elements of the checkout process in easily accessible areas of the screen is crucial.
4. Descriptive text is good: Since customers are likely to abandon a cart if they are unable to complete a form, one must deploy usable forms on the checkout page. It is possible via descriptive texts, and if there is tricky text, you can hide it behind the tooltip that spawns the content.
5. View progress: A progress can prove to be a handy element in the endeavor to optimize the checkout page since customers like to know exactly where they are in their shopping journey and the headed direction. Such details help sustain their interest.
6. Gradience for CTA buttons: Make sure that only the call to action (CTA) button on the checkout page is colored to make it more tempting immediately. Moreover, if you must have multiple CTA buttons, use lighter colors for the ones lower on the priority scale and darker shades for the more important buttons.
7. Big buttons: This design principle helps make sure that it is easy for users to touch their targets. So, ensure that fasteners such as the next button, guest checkout, checkout, and more are sufficiently elaborate.
8. Bigger text fields: It can help throw information on some of the text or icons, regarding the essential data that enhance the UX experience for the end user.
9. The tediousness of registration forms: Since many shoppers aren't big fans of filling up a long registration form to complete a purchase, it is a good idea to add a guest checkout button with fewer input fields. It can significantly contribute to preventing loss in sales.
10. Get the keyboards right: Since typing on a smartphone is quite cumbersome as compared to entering information while on a desktop, e-commerce apps must set the appropriate keyboards, i.e., text or numeric, to be triggered by the input field to make the transaction even more accessible.
While checkout page optimization may seem like a laborious undertaking, one can't stress enough on just how crucial it is for better business results. Moreover, remember that businesses involved in e-commerce must hire the services of a trusted company that offers custom iOS application development, such as Rishabh Software, to make sure they can the deliver exceptional checkout experiences that will help drive their business' growth.