Every year thousands of retailers plan to expand their business online due to its luring advantages (increased audience reach, opportunities, profits etc.). This way eCommerce calls for an immense level of competition.
Setting up an eCommerce store and increasing profit margins is what every retailer wish for and that becomes their sole goal. Magento eCommerce platform is an amazing foundation to the same. It is an open-source platform that provides you with a great scalability and flexibility to achieve your distinctive business goals.
However, there are always many other factors that contribute to your online store’s success. In this writing, we shall be discussing major elements that can act in favor of your sales or conversions.
1) ECommerce platform
An eCommerce platform is a web-based solution that allows you to set up and manage online websites, operations and sales.
A leading platform like Magento offers you a set of powerful features required to run an online business. It is a well-designed, well-developed, and well-supported eCommerce platform that easily reflects very well upon your brand’s values and goals.
Different points to consider while opting for an eCommerce platform are as follows:
✔security & high in ease of use
✔should be developed on latest technological trends
✔support multiple business tools
✔ability to personalize and customize
✔social media integration etc.
Also, you need to evaluate your eCommerce platform on the basis of security patches and PCI compliance.
2) Website Architecture
A website architecture is a collection of technical and visual components of your online Magento store. Your recruited web developers & designers play a crucial role in the efficiency of these.
You can start having a great website architecture by a custom approach to Magento theme development. When we say custom it means that you can either purchase a pre-made theme from Magento theme store and do tweaks in it or you can completely code your own theme depending on target audience or product niche.
The major goal is to have a website architecture that appeals to your audience and bring conversions.
3) Customer care & satisfaction
Always remember that customer is the king of your online business. So, it is essential to treat them like one.
Whenever you set up an online business or wish to expand it across different geographies, you need to consider localization.
Every person has different taste and preference. Although you can not serve the need of each of them still, can focus on your target niche’s preferences and try to achieve that on your website.
Other aspects that you need to consider while thinking of customer care & satisfaction are Live chat, great customer support, personalization etc.
4) An adequate level of audience reach
Reaching out to your target audience is the core of your eCommerce. Today’s modern consumers are well-connected to various digital platforms like social media, mobile commerce etc.
Make sure that you connect to them on every possible platform where they are available and comfortable to get in touch. You can also refer this approach with multichannel marketing.
There are numerous opportunities lying all over internet. You can opt for social media accounts (Facebook, Instagram etc.), email campaigns, direct mails, catalogs, affiliate marketing, push notifications on their mobiles and offline campaigns etc.
The points mentioned above are helpful for giving you a brief idea of how you should evaluate yourself while setting up online. Otherwise, there is always more to it.
Adding to this, you should always consider quality over quantity i.e. it doesn’t matter in how many product lines you deal in but what kind of quality your products and services have that matters a lot. So, keeping this in mind as well, you need to figure out your USP and start selling that.