Top 7 Reasons Why Users uninstall their Apps?
Published on 24 March 15
Tony0
There are number of reasons that might lure a user to install a mobile application. Great features, better utility and appealing user interface are few among them. In contrast, not many app developers are aware of the reasons that make users uninstall their application. This post discusses about the top 7 seven reasons leading to failure of a mobile app.
1. The App Hangs: Sluggish performance is the first reason that motivates the users to uninstall your app. A survey revealed the fact that about 79% of mobile users, will prefer to try once or twice if their app hangs or freezes suddenly, while only 16% will prefer to try more than twice. Hence, before releasing the app in the market, you need to make sure that the app is bug-free.
2. It Doesn’t Deliver Promises: Be cautious while using words to promote your app. Usually people download applications to make their lives enjoyable and easier. So the app design should be simple and easy-to-use so that people will learn using it on faster pace. If your app features are difficult to use, user might want to switch to another app.
3. The App is stealing personal information: Privacy is a concern for most of the users. Usually, people are not really comfortable in giving excessive access to their information. It would be great if the app you offer requires just enough access to help work it properly. Any app that takes too much of private data like social credentials is generally uninstalled by users.
4. The App Isn’t Enabled For Their Mobile Device: A common complaint from app users is that the app is not optimized for the mobile they are using currently. It is commonly seen that app developers port their current smartphone apps to other gadgets like tablets and new versions of smartphones having varied screen resolutions. But by doing so, the user experience is limited to great extent.
5. No Updates: Apps, mainly games be likely to get a little boring if regular updates are not provided by the developer. Conversely, if updated features are not included in utility applications, user may get dissatisfied and uninstall it, to go for a better one.
6. The App Is Eating Away Battery Power: We know that an app keep on running in the background, though it is not used. Particularly for chat apps, this might seem to be an essential evil, it is necessary that you improve it such that it doesn’t consume your battery power a lot.
7. Loads of Ads: Getting revenue from applications is good but not at the cost of user experience. If advertisements cover most of the screen area, it is obvious that users get frustrated and ultimately uninstall the app.
As an entrepreneur or app developer, consider the above things in mind while planning to develop mobile apps. After all, apps are meant to stay a long time in user’s phones.
1. The App Hangs: Sluggish performance is the first reason that motivates the users to uninstall your app. A survey revealed the fact that about 79% of mobile users, will prefer to try once or twice if their app hangs or freezes suddenly, while only 16% will prefer to try more than twice. Hence, before releasing the app in the market, you need to make sure that the app is bug-free.
2. It Doesn’t Deliver Promises: Be cautious while using words to promote your app. Usually people download applications to make their lives enjoyable and easier. So the app design should be simple and easy-to-use so that people will learn using it on faster pace. If your app features are difficult to use, user might want to switch to another app.
3. The App is stealing personal information: Privacy is a concern for most of the users. Usually, people are not really comfortable in giving excessive access to their information. It would be great if the app you offer requires just enough access to help work it properly. Any app that takes too much of private data like social credentials is generally uninstalled by users.
4. The App Isn’t Enabled For Their Mobile Device: A common complaint from app users is that the app is not optimized for the mobile they are using currently. It is commonly seen that app developers port their current smartphone apps to other gadgets like tablets and new versions of smartphones having varied screen resolutions. But by doing so, the user experience is limited to great extent.
5. No Updates: Apps, mainly games be likely to get a little boring if regular updates are not provided by the developer. Conversely, if updated features are not included in utility applications, user may get dissatisfied and uninstall it, to go for a better one.
6. The App Is Eating Away Battery Power: We know that an app keep on running in the background, though it is not used. Particularly for chat apps, this might seem to be an essential evil, it is necessary that you improve it such that it doesn’t consume your battery power a lot.
7. Loads of Ads: Getting revenue from applications is good but not at the cost of user experience. If advertisements cover most of the screen area, it is obvious that users get frustrated and ultimately uninstall the app.
As an entrepreneur or app developer, consider the above things in mind while planning to develop mobile apps. After all, apps are meant to stay a long time in user’s phones.
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