Beginners guide for App Store Optimization

According to a research report of 2018, there are more than 2 trillion Google searches every day. Google has more than 2.5 billion active users. People tend to search for everything online. No matter what the query is, people prefer to Google it instead of recommending books or asking others.

Gone are the days when answers were researched in book libraries or through primary research. The Internet has brought a revolutionary change in almost everything. Google has always been the most used search engine. The brand has maintained the quality and offers most reliable answers to each query in real time.

If you run a business or have a website you can understand how difficult it is to get your website on the first page. To get your web page on the first page of Google you need to take help of search engine optimization. Search engine optimization is often known as SEO. This is also a great career opportunity.

As you can see the number of searches on Google you can protect the tendency of people to take help of Google even in buying decisions. According to study 3 out of 5 people take help of Google to find the best service providers. For instance, a teenage girl wants to buy shoes. There are 90% chances that she will Google it with some query like “best shoe shops near me”.

The whole concept of search engine optimization revolves around keywords. businesses must understand what are the most suitable keywords for their products or services and include dose keywords in the website content. many businesses try different techniques to reach the first-page position on Google. These techniques involved guest blogging, directory submission, social media campaigns, etc.

How to select important keywords? This is the most difficult phase of every SEO campaign. But no worries. There are different tools available in the market that helps businesses identify primary keywords as per their service line or product line.

It is a good practice to involve location names in your keywords. For instance- “best leather shoes in Boston”. businesses can also analyze competitive websites to understand most suitable keywords for them.

The above information explains about search engine optimization. SEO is useful if you want your website or web pages to rank better in Google. But have you searched how to get into the spotlight if you are developing a mobile application? Just the way there is search engine optimization for websites, there is app store optimization for mobile applications.

App store optimization is the best way to get organic downloads. ASO is used to increase the visibility of a mobile application in an app store using different techniques. the goal of every ASO campaign is to achieve higher app downloads increase brand exposure, achieve positive app reviews and ratings, higher audience engagement and much more.

If you are a beginner and are about to launch in your mobile app, you must be thinking of some techniques to get a faster return on investment and increased app downloads.

In this article, we are going to explain some tips for ASO.

1. App name title and description

Every app store uses keyword triggers. This keyword triggers can improve your organic visibility only if you spend time researching the best keywords for your app name title and description. make sure you involve all the primary keywords in application name, title and description.

2. Semantic dictionary

The semantic dictionary is a list of 150 to 200 keyboards. You are supposed to collect all the relevant keywords to your app and make a list of it. Make sure you involve multiple word combinations. For making a list of 150 to 200 keywords it is important to think like a user.

You should have that out of the box thinking capacity and should be able to figure out how a user can put the query in the search option. You should be able to think what possible keywords the user can put in the search bar.

If you are not able to complete the semantic dictionary you can always take help of tools which can spy on a competitors website and get you the list of keywords your competitor is using.

3. Logo

Do you know what catches the eyes of users when they search for particular application solutions in the play store or app store? It is the logo of your application or app icon. As we know there are millions of mobile apps present in Android play store and Apple app store.

If you want to create a unique impression on the users, make sure your app has a unique and creative logo. The logo should be able to convey the functionality of your app.

4. Screenshots

While surfing on play store, you must have seen that almost all app developers have uploaded screenshots of the applications. Screenshots are extremely necessary because they give an idea of how the app works and looks from inside.

Users tend to see images rather than reading the text. If you are screenshots are great enough they can be used to advertise the application. Specify applications best features in the screenshot. You can also add screenshots of testimonials.

5. Demo video

Every app store allows developers to upload a video that contains the functionality of the application and explains how the app works. This video is called demo video. If you want to create a high-quality video it will cost up to $20. But the effort is worth.

6. Backlinks

Similar to search engine optimization, mobile applications also require direct links to boost the rank. Try to achieve more backlinks from related websites only. The social post is also considered as backlinks. It is important to use correct title tags with main keywords.

7. Never ignore user reviews

There are a lot of case studies available on Google that can describe well how important user reviews are. With the help of user reviews, a newly launched mobile app development company can boost the ranking.

Customer feedback is one type of mobile app testing. If we follow all the user recommendations, we can create an excellent app. Make sure you ask the users after a certain period of time to share their reviews and ratings.

Conclusion:

ASO is important to boost applications ranking in an organic way. If you follow all above steps and tips you can achieve increased app downloads in less time.