Embracing Social Media in Strata Management

The modern practice of strata management is an upcoming business trend and one of its most overlooked aspects is management of the risk of public relations and reactions within media, particularly social media. Read on to find out how the purpose of strata management can be enhanced by proper management of its social media outlets.

The rapid development of social media has brought to a light a completely new outlook towards the risk of public relations for all businesses, particularly those that have risen during and after the tremendous growth of social media.

Unlike the 21st century, in earlier times, the only trace of strata management and the risks associated with it in the media was limited to the local newspaper reports or cable television news when any sensational event occurred in which a strata manager was unwillingly or unwittingly connected.

The publicity strategies of Brand building and business promotion through social media sites such as Facebook, Twitter and Pinterest has; of late, been embraced by many big and small businesses. However, the potential risks associated with such a strategy if careful development and execution are not carried out are as great as the numerous benefits of social media branding for the same company and business.

The more the social media avenues of a particular business, the more risky is the social media commentary pertaining to it. This is particularly true in the case of strata management businesses as they are connected to several accounts- their own blog site, the sites about the property or community it manages, the owners blogs and websites, etc. which have equal potential for overall benefit and / or harm of the company. Hence the strata management business needs a careful crafting and execution of its social media strategy.

1) Social media should be embraced and not shunned, in spite of the risks faced. Since there is going to be talk of the business and associated projects on social media sites, it will be beneficial for the company itself to set the tone for its social media impact so that it can monitor and respond all associated posts.

2) A page site is the best venue that can be created for a strata management company that also includes the major buildings or communities managed by it. Owners and tenants who form a part of the client group can be encouraged to use these avenues for any queries and comments that can be monitored stringently and respond only when necessary.

3) The business can develop its own customized social media strategy which focuses on the company promotion, and its values and services as the primary focus. Feedback from customers is a secondary focus.

4) Appointment of a social media co-ordinator is a good idea to keep tabs on the social media activity related to the project and the business, who can then aid the upper management take strategic decisions about the company in general.