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Know More About The Logo Design Representing Your Business

Published on 12 June 15
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What is a logo?
The term ‘logo design’ is used specifically for designed images that are commercially used by entrepreneurs to promote their brand or services among public. A typical logo can be either graphical (consist of unique icon or symbol) or it may also include the organization name. The word logo is the abbreviation of a Greek word that means symbol or graphic mark.

A perfectly designed logo plays a great role in branding and recognition of products and services offered by an individual or organization. Basic aim of developing the logo is to represent the quality of business and reflect the business concept and philosophy. It doesn’t discuss business processes and practice of an entrepreneur. A logo design needs to be recognizable among others to benefit the business. Moreover, it should facilitate viewers to create an obvious connection with a brand or company.
Features of a good logo design:
Below are a few important characteristics of good logo concept.
  • Don’t consider competing with others while thinking to create a brand symbol for your business. Focus on what you are offering and what is good about your brand. Focus on the core advantage of your business and the competitive edge it enjoys in the market.
  • Colors are life. While creating the logo design try to choose color wisely according to your business nature, product or services. For instance red and yellow are associated with food whereas green is for environment. Therefore, choose the color scheme wisely to reflect your business properly among the masses.
  • Next important thing is font. Choose the right font. Do not finalize the font on your personal preferences. Rather it’s better to keep your business aims and services on the priority when selecting the font type. Harsh and chunky fonts should be avoided. Try using easily readable and soft fonts.
  • Simplicity of the design is the key to success of your logo design. Don’t make it complex. For example the world largest food company McDonald’s logo is the simplest logo including a large yellow M with red background.
  • A sensibly designed logo is capable to create a bold image in viewer’s mind. If your logo fulfills this demand, customers will eventually prefer choosing your brand over others as they can identify it among all others.
  • In order to avoid distractions in your design, avoid using business titles of your company in the logo design. Don’t add Inc., LLC, or &Co in the design. Such information is good to show on official documents and print brochures of the company.

Get professionally designed logo from the expert designing company, 10alogo and save your investment and business fortune.

This blog is listed under Digital Media & Games Community

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