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Google Analytics Mastery

Course Summary

Sky rocket marketing results through the power of data analysis and Google Analytics!


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    Course Syllabus

    • Setup and Configuration
      • Promotional Video - why this course?
      • Google Analytics Setup
      • Setup Webmaster Tools and Integration Into Google Analytics
      • Google Adwords Integration
      • Conversions - Setting Up Goals
    • The Basics Overview
      • Why Analytics - The Thought Process
      • Navigation
    • Your Visitors
      • Segmenting Your Traffic
      • Demographics
      • Technology
      • Audience Flow
    • Traffic Sources
      • Traffic Sources Overview
      • Traffic Sources Explored - Part 1
      • Traffic Sources Explored - Part 2
      • Campaigns
      • Search Engine Optimization
    • Content
      • Content Analysis
      • Content Drilldown
      • Site Search and Speed
      • Event Tracking
    • Conversions
      • Goals
      • eCommerce
      • Multi Channel Funnels
      • Custom Dashboards
    • Case Studies
      • Traffic Analysis
      • Content Analysis
      • Systematization
      • Analytics Systematized Analysis Process 2012
    • Advanced Webinars
      • eCommerce Analysis
      • Social Media - Advanced Webinar
      • Custom Dashboards
      • Experiments
      • Advanced Segments
      • In-Page Analytics Link Attribution - Part 1
      • WordPress Plug-in Setup: Special Requirements for In-Page Analytics - Part II
      • Tracking External Campaigns
      • Exploring "not provided" Keyword Data
      • Creating and Customizing Profiles
      • Custom Variables
      • Branding Measurement
      • Tap into Custom Reports


Course Fee:
USD 297

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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