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A Complete Guide to Off Page Seo and Optimization

Published on 05 January 16
Off page seo or Optimization is a process which we do outside from our website. Off page optimization is also known as Back Link Building. After On page optimization link building or Offpage optimization is very important to rank our website. Search engines decide the reputation of a website from the number of quality and relevant backlinks coming to a website. So before we discuss more about how to off page seo, we must know what are links or backlinks.

A Complete Guide to Off Page Seo and Optimization - Image 1

What are backlinks: - Backlinks are just links coming from one website to another. The links are of two types outbound and inbound. Outbound links are the links which start from our site and end to a third-party site and inbound links or backlinks are the links start from another and ends to our site. In terms of seo backlinks are very important. Backlinks decides the reputation of our website in the eyes of search engines. There are many ways to build backlinks and some of the white hat ways are given below.

How to do off Page SEO and build backlinks: -

1. Search Engine Submission
2. Directory Submissions
3. Article Submissions
4. Press release submission
5. Blog Writing and comment Posting
6. Classified Submissions
7. Forum Posting
8. Business Listing
9. Social Bookmarking
10. Social Networking
11. RSS Feeds
12. Link Exchange (One, Two and Three Way)

Search Engine Submission: - The first thing in off seo or optimization is to submit your website to search engines like yahoo, Google, Bing and other major search engines. You can submit your website one by one to every search engine by using webmaster tools or there are many websites available which can help you to submit your website to every search engine by just one click. One of our recommended website is www [dot] submitexpress [dot] com.

After submissions, search engines will automatically crawl your website and index it in their database, according to your keyword priority. You can check your indexing status in webmaster tools or by writing these words you can see in the results which pages are indexed are which are in the queue.

Ways to link building and off page seo

Article Writing and Submissions: - Article submissions are the best way in off page optimization to generate backlinks. there are many article directories and websites available on the net and they allow you to write articles for them and in return they will give you a backlink on their site. Backlinks from the article directory is very good in the eyes of Search engines especially after penguin update.

Blog Writing and Comment Posting: - Getting links from high page rank blogs can boot your site's ranking immediacy. Thousands of blogs available on the net where you can submit your articles and can get links from them. If you don't want to write articles then there is one more way to get links from blogs. You can make comments on Blogs and can get a links from them.

Forum Posting: - Forum Posting is the easiest way to create high quality backlinks for your website. Forums are those websites where you can ask your queries to other members and can give answers to available queries. Whenever you ask any question or reply to some question you can get two backlinks instantly.

Social Bookmarking: - Social Bookmarking is one of the good and easy ways creating backlinks, it's easy and also good and effective to get high quality backlinks and improve websites ranking.

Directory Submissions: - Directory submissions are one of the easy ways to submit your website to web directories and get a backlink from them. Find list of web directories and start submitting your site to them. But the difficulty is to get approval from the directories, but if our have a good website then there is more chances that you will get approved.

Press Release Submission: - Press release is like to write news about you business or your website and publish it to press release websites. It’s an easy way to get backlinks but you can not get any backlink on a keyword. Backlinks from pr site not help much to improve rankings.

Classifieds Submissions: - Through Classified posting we can not get any backlink but you can get traffic from these kinds of websites. You can advertise on these kinds of websites free and when ever any user notices your advertisement he can come to yours.

Business Listing: - Business listing is also called map listing. You can list your website or business to Google maps. Just create an account with Google and list your website in Google maps by filling some important information.

Social Networking: - Social networking are very popular these days, everybody want an account on Facebook, Google plus, Twitter and other sites, so it's a best way to promote your website. Create a page on Facebook, Google plus and twitter and start promoting your websites through your promotional offers.

RSS Feeds: - Create a RSS Feed page on your website and convince your audience to subscribe your website and update your rss with proper routine.

Link Exchange: - link exchange are just like me link, and I'll give you link you can also get backlinks through this way. But these days exchanging links are not good in the eyes of search engines, so we suggest you to avoid this way.

An article by Gaurav Heera. You can Join Delhi Courses for more detail on SEO and Digital Marketing Course in Delhi.

This blog is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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