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A Cheat Sheet for Making a Successful App

Published on 09 February 16

Developing a highly successful app like Angry Birds takes nothing more than a simple effort. There are few noticeable patterns among these applications that make it conceivable to achieve that sort of traction.

Before you give a start to your development, here is something that is worth giving a look:


Apps like Angry Bird and Instagram requires just a tap to experience its full entire features. Secret behind their success is that they all are revolving around one single feature: They’re Simple!

In the words of Leonardo da Vinci, Simplicity is the ultimate sophistication

The logic simple applications succeed is that people easily tend to adopt things that are simple. Easier and straightforward it is; more likely they will continue to use the app.

Talking about features, they are inversely proportional to appeal. Meaning thereby, lesser the features wider the appeal. It would be detrimental to satisfaction if you make your application complex.

Users Promote their App

Most of the B schools teach their students about devising plans of marketing and making advertisement budgets. But in reality, apps like Instagram, Facebook or WhatsApp never made any.

For marketing, they had hardly shed any greenbacks. In fact, there is no other way they can reach a billion users by paying for them. No startup has that much capital.

If you notice, most of these apps are developed in such a way that it lets its users do the marketing for them. For instance, WhatsApp comes with an option of inviting friends who are not using the app.

With Instagram, you can cross-post to other websites of social networking. Moreover, various applications ask their users to invite friends (e.g.: Asking them to pay or invite friends to earn extra points/upgrades)

Don’t Forget Android

As the market share is mainly dominated by Android, i.e. more than 80% of the total share, it is important to consider the platform before developing your app.

Meaning thereby, besides iOS you should focus on Android if you want to make it big in the market. Consultation with iOS or Android App developers can be beneficial for your app.

Focused on a Specific User

While popular applications made it to the mainstream market, it was never their initial target. Sometimes, when you grow virally, it often comes from utilizing the effects of the networks of small communities.

E.g., Instagram was primarily targeted to foodies and hipsters. Word of mouth played an important role after the launch of Uber in San Francisco. FB was initially launched at Harvard. There is a plethora of examples in this regard. The Important fact is; mainstream customers are a hard nut to crack by novelty. They want brands and products that are proven.

It is easier to use small section’s excitement to impress the mainstream users.

To conclude, keep the above points in your minds to make your app cross the bar of success. A Mobile app company with its highly skilled team of developers, can help your app get carved into a refined masterpiece.

This blog is listed under Development & Implementations and Mobility Community

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