‘Go Green’ is one of the most common slogans proclaimed all across the globe, expecting industries emitting life-threatening gases would move to an eco-friendly platform and utilize safe solutions. Web hosting is yet another prevalent IT business consuming excessive energy to power the host of web servers housed in data centers. Green hosting directly practices environmental friendly resources to provide round-the-clock hosting services, which diminishes the drastic impact on nature.
On the contrary, carbon offsetting doesn’t use 100% green resources, as it attempts to curb carbon footprint the other way. Rather than using renewable sources, it utilizes carbon credit that aims at compensating one tonne of carbon emission that in return promotes low carbon economy. This article elaborates the contradiction between the green hosting and carbon offsetting and covers the core benefits each term holds for growing profit.
True Green Hosting
Green hosting services are increasing tremendously and while you are hunting for the finest service provider, you need to ensure the company truly promotes the usage of green technologies to support data center equipment. Examples of green resources are wind, solar, hydro and geothermal energy. True green hosting companies indulge in direct environmental movements such as planting trees, and enriching green environment throughout. But how does green web hosting benefit businesses? The primary and most obvious one is environmental benefit, as you are taking an initiative for protecting the planet and adopting an efficient approach.
Apart from this, here are few other benefits:
· With green hosting, companies can enrich their market value and reach the niche audiences that support green technology. People supporting ‘go green’ movement are more likely to make a deal with a company that equally encourages the same. This can perfectly become a part of your IT strategy to attract more customers to your business.
· Not only is it a technique to diminish carbon footprint, but a useful and affordable way of saving business money than the traditional option. By choosing ‘go green’, your business will significantly drop energy consumption rates, resulting in lesser electricity bills. To reduce expenses additionally, consider recycling the garbage produced.
· Apart from all the facts, green hosting can conclude with appreciating services, as it is an advanced level of technology, managed by highly skilled expertise, and delivers feature-rich hosting services. A well-optimized hosting plan can perform well for your business and ultimately help in generating profits.
Carbon offset technique is an alternative to green hosting as it compensates the pollution produced by either preventing one tonne of gas from entering the environment or removing the existing one tonne of gas from the environment. A hosting service provider purchases carbon credit equivalent to the carbon footprint produced by the industry, so that it can reduce the impact of carbon dioxide on the environment.
Aside from this, data center services provider can also contribute directly towards environmental movements such as planting trees on their own land or donating finance to environmental organizations. Let’s discuss the benefits.
Benefits of Carbon Offsetting:
By choosing carbon offset, web-hosting providers are playing their part in eliminating greenhouse gases from the environment. That means the IT infrastructures, along with delivering effective hosting plans to customers, is also devoted to protecting the planet. Additionally, it builds a reputable image of the hosting company and if customers are finding to host websites with an organization that supports green revolution, it will further aid in growing client base and business revenue.
Conclusion: Although the terms have slightly distinct definitions, their purposes are same: promoting green technology. Both the concepts consists their own benefits and drawbacks, however, you need to research thoroughly before you finalize your hosting provider.