Everywhere you look into; you will find people using some or the other kind of mobile devices whether smartphone, iPad, tablet, or iPhone amongst others. If you are an ecommerce website owner and looking to quickly increase traffic flow to your site what you need to do is create a mobile version of your website. You can quickly reach out to the target audience forcing them for a strong call to action! However, just creating a mobile site doesn’t end your task; you have to make the mobile site SEO-friendly for achieving a higher rank in mobile search results for easy visibility and traffic gain.
Mobile website SEO in India refers to the process of making sure your potential customers easily get access to your site via their mobile devices from anywhere and at any time.
There is no doubt in saying that every year, the number of people using mobile devices are on the rise. Yet, many websites are still not designed to account for different screen sizes and load times. Mobile SEO takes into account factors such as site design and structure, each web page loading speed, navigation ease, and more to ensure you are not unintentionally turning your mobile visitors away from your site.
Let’s discuss the key optimization techniques of your mobile website in 2015 and beyond.
Page speed is very important for the mobile users. Usually, they go through offers and sites on the move and if your web pages take long time to load, it is likely they will move to some other site that loads faster. So, in addition to optimizing images, you must use short codes, leverage browser caching, and reduce redirects for faster page loading.
Even a few years ago, mobile devices could not support all of these elements, so webmasters of mobile sites blocked one or all of these three elements. But these days, more advanced mobile devices are launched in the market; so you don’t really need to hide any of these elements from mobile users. Remember, these elements are critical in helping Google understand if you have a responsive website or a different mobile solution.
Mobile Site Design
Your mobile website should have simplistic design and site structure. After all, there is hardly any mobile user who will love to scroll down the pages to read what you have to offer them. The site structure should also be simple with the most important elements on the top for easy viewing.
Don’t Use Flash
The plugin may not be available on your target audience’s phone, which means they will miss out on all the fun. If you still want to create special effects, use HTML5 instead of Flash. Also, stay away from using pop-ups that often make browsing a site difficult and frustrating. It might even lead to a higher bounce rate, which is not good for you.
Have Good Titles and Meta Descriptions
To get higher SERPS, create relevant titles, URLs, and meta descriptions.
To get the best mobile website SEO in India services, you can call EZ Rankings. Ltd today!