1. App Store Optimisation
Let’s start at the top of the funnel. Once you are done building your app, you’ve to make sure your app is discoverable on the app store. ASO does not refer to a single thing but a cluster of activities that push your app to the top of app search results. It includes optimising the keywords, working on the app icons and description, pushing your app to the review sites and a lot more.
2. Smart App Analytics
When it comes to managing and growing your app, you can’t leave it to guesswork. Smart app analytics enable marketers to understand user behaviour, preferences and more. It helps them to delve deeper into how well their app is performing and drive their marketing strategy further. Here are the key mobile metrics every business should deploy in their marketing strategy - Session length and interval, screen flow, location analytics, mobile device usage, app abandonment and more.