In 2018 One of the world’s Largest Technology ecosystem App Store turned 10 years old, and the buzz has started about the future of mobile apps in the coming decade. In this blog I shall discuss the very question of the survival of mobile apps as we know it, followed by the most happening trends affecting its survival.
According to Statista, 178.1 billion mobile apps were downloaded in year 2017, and in the year 2018 the number is set to cross 200 billion.
According to a recent report, mobile apps are predicted to generate around 189 billion U.S. dollars by app stores and app advertising by the year 2020.
As Daniel Bæk (co-Founder at Nodes) said, Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.
Consumers are used to operating most of internet via their phones. 90% of the time is spent on mobile apps as against 10% of the time spent on mobile websites. Often it happens that you are directed to the respective app store to ‘download’ the app when you visit a website, say Facebook/ Quora etc.
While you have the obvious irritation to ‘download’ yet another app on your phone which is going to be lost in the many other icons spread clumsily on your mobile app screen, the big question is, why should mobile apps survive in the Future when there are Mobile websites available. This doesn’t end here. It is interesting to note that just about all modern websites are doing their best to optimize their website to work best on smartphones of different operating systems and resolutions. Companies/idea owners are investing thousands of dollars to add responsive web design to their web applications. Which makes it all the more interesting why should a company/idea owner plan to launch an app as well besides addressing their customers via mobile website?
Top reasons why you need to have an app besides mobile website:
According to statista, till the end of year 2018, 2.53bn people would be using smartphones worldwide. It simply means they all are using mobile apps and these numbers are rising fast every year, so the question is what changes should we be expecting in the coming decade?
These are some of those trends you can see growing in the next few years:
- Wearable Technology-
Wearable technology is a term used for devices that can be worn near the body. These technology will communicate with Smartphone applications to exchange information.
- M - commerce
- App Store Optimisation
- IoT and mobile connected smart objects
CEO of Localytics says, The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.
The emphasis of UI and UX has epidemically affected the very web applications the mobile world originated from. Despite numerous innovations and the fast changing technology world, mobile apps still seem to be very important for the future because of all the technological devices around us, smartphones are still our favourite buddy. Aren’t they!
Forbes, Localytics, BigCommerce, Statista, ThunderQuote, MarutiTech
Author Bio: Ajeet Singh is responsible for driving sales, forging strategic partnerships and managing key client relationships for Algoworks in the United States and Canada. In the past, Ajeet has held consulting roles with various global technology leaders, such as Globallogic & HSBC in India.