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Learn About the Finest Payment Gateways for WordPress

Published on 24 June 16

Choosing the right Payment Gateway is more than important for any business. If you are not focusing on it, then now is the time.

As we all are aware of the fact that, bringing in Sales is the most crucial part for any business, but it is equally important for you to choose the appropriate method for accepting payments. You have to think about your customers, because if they don’t find your payment method to be complex, without even given it a second thought, they would simply abandon your cart and cost your sales chart.

Basically, payment gateways are web-based programs that are designed to accept as well as process payments, for example debit and credit cards. If you have eCommerce website, it is becomes essential for you to have payment gateways.

Like many businesses these days, you might have already accepting payments in WordPress.
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Choosing the right Gateway

It is important for you to understand that there are mainly two types of gateways: The one being Redirect and the other direct.

Redirection gateway is where a customer is supposed to leave the website in order to fulfill the required payment. Well, in most of the cases, the customer is redirected to an external page that is managed by the company itself.

Direct gateway is where the payments are handled solely on your site and customers won’t be asked to leave the page for the payment process.

Now, if you had to choose between the two (Redirection and direct gateway), the preferred choice should be Redirection. Your site’s security shall be at risk and in case of any hacks; your site might lose all the important details of your customer’s credit or debit cards, which would then be a huge matter of concern.

But again, even redirect gateway might not be a suitable choice for many of your customers, as they won’t feel secure to pay on some other page oppose to the sites own page. This is the reason many of the businesses choose to have direct gateway method.

If you want to choose direct gateway method, do make sure that the strength of your security is up-to-date or you may even ask any WordPress Development Expert to guide you through the right solution.

It is important to note that, no matter which payment gateway method you choose, it should accept business from your country and to the country where your customer belongs. If this doesn’t happen, you cannot expect your sales to go high and you might see rise in customer complaints.

Giving your customers an alternate gateway method should serve them with better service.
Here are some of the finest payment gateways for WordPress:

  • PayPal: When it comes to processing of payments, PayPal is the most trustworthy company one can ask for. They are offer many gateway solutions, but few of them are really basic and also use redirection gateway method in order to fulfill customer’s payments.
  • Braintree: This can be your preferred solution, if you are willing to offer free subscriptions or even a free option. Importantly, it is a PayPal company, so trustworthiness comes naturally.
  • Stripe: This is a very rapidly growing payment gateway, which handles recurring payments very well and also makes the refunding process automatic. More importantly, it processes all the leading credit as well as debit cards. With Apple Pay support, it makes it even easier for the customers to fulfill their required payment. Stripe also comes with zero cost monthly fees.
To conclude, end of the day it is up to you which gateway suits your business well. These three are the best you can have but again it is your decision to choose one.
This blog is listed under Open Source , Development & Implementations and E-Commerce Community

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