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Effective guide to Mobile app user Registration

Published on 28 June 16
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Creating apps takes a lot of hard work and patience. The entire process of creating, delivering and optimizing the app has its own complications and tricky solutions.

One question that brings up an entirely different challenge for the developer is When is it really to ask a user for registration?

If done inappropriately or if the timing is wrong, users might just abandon or show lack of trust towards your app. And to get the user's back takes more effort than usual. It is more advisable to test and experiment with the content and the given time it takes a users to register for your app.
Effective guide to Mobile app user Registration - Image 1
Here are some useful tips that you must remember:

Asking your users to Register

There are some applications that for obvious reasons require registration for the users to have access to certain in app functionality. Now, say for example, that a Banking app might provide you with details about nearby ATM locations without any kind of registration, but if you want to check your account statements registration is more than compulsory.

It is important for you to understand that if your app needs a registration for the users to access its core functionality, it also becomes also necessary for you to explain them the benefits they’ll get when registered.

Of course you can wait for the right time to ask the users, but it only gets a bit trickier after that. You’ll have to do some testing before doing anything. Again, your aim should be such that most of the functionality should be available for users without any kind of registration which in result would desire them to register.

Tips to Drive Registrations

The most important thing for you to do is build a better relationship with your users. The users deserve a chance to know your app. Take for example a grocery app. Here users are given access to browse the inventory, view special deals or discounts and add items to their cart at zero cost. But when the user desires to make their personal grocery list or even check out, the app should ask the user for registration.

The Finest Registration Process

This is not rocket science, the finest way to an efficient registration process is by making one of the easiest and yet very user friendly registration process. Well, you might want your registration form to be brief, but sometimes some users might not feel secure enough to fill up a brief form, so balancing is the key here. Make the UX friendly enough for the users, for them to have a sense of security and still if you have a longer process; it is advisable to use slider that shows the progress regarding the process.

One of the easiest ways to register is by linking it to the social media accounts. It is quick and users prefer what is easier rather than complicated. This will also provide you with the required information without any extra efforts. It is important for you to remind your user that none of their information will be shared. It is better to use privacy icon to make the user feel secure.

Bad Registration Process

  • A good registration process might be quite friendly, but a bad one is the most annoying one.
  • Avoid asking user for registration as soon as they open your app.
  • Do not ask for registration before the user knows the value of your app.
  • Avoid depending on others suggestions. Take your time and do an apt testing to get the best out of your target audience.3

When is the right time?

You need to a lot of experimenting with the timing to ask a user for registration. It always a matter of give and take, you give your users something of a greater value which in return they just might register. For you to drive registration, provide them with additional features that offer a significant value to the user. The user must know that, if they register, they would be getting something of a greater value.

Another way is to offer your users with different levels of registration as there are users who would not want to give away all required information. Keeping your level of registration process minimal will also help you communicate and build trust with your users which in result would make them comfortable enough to fill up their profiles. As the user get familiar enough with your app and have a decent experience using it, they are more likely to give you more of the required information. Mobile App Development Experts and the their vast community have effective guidelines for you to implement for effective results. To sum it up, it is all about testing and experimenting with the time and the registration process that would make your user base comfortable and build enough trust to ease up your registration process.

This blog is listed under Development & Implementations and Mobility Community

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