Retargeting is a form of online advertising that has already proven its efficiency in increasing conversion rates for e-commerce businesses. With the help of retargeting, brands can truly understand their target audience by providing key insights into a customer’s behavior, preferences and especially their purchasing habits. All this information is then used in order to create personalized and highly contextual messages that the audience will appreciate. 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant.
Retargeting offers you access to valuable information about your target audience that would have been almost impossible to obtain otherwise. With this data, it’s much easier to craft your brand messages in order to attract more sales. This is the reason why conversion rates increase significantly after an e-commerce business starts using retargeting.
How will retargeting increase your conversion rates?
Retargeting uses a code which is embedded into a website. This allows you to track the behavior of people who visit your website and who represent relevant opportunities for converting into customers. Each time someone visits your website, the embedded code attaches a browser cookie to that visitor, which helps retargeting providers such as Retargeting.Biz know exactly what kind of messages to display, precisely to whom and when.
Why does retargeting improves conversion rates?
Since retargeting can boost your conversion rates up to 147% (according to exactdrive.com), it can also help the overall success of your e-commerce business. While almost all of the online shoppers visit a website for the first time and leave without converting, the purpose of retargeting is to bring back the 98% and convince them to become clients. The advantage of retargeting lies in its relevance for your audience: messages will only be served to people who already know about your brand and the products or services you offer. In other words, retargeting helps you communicate more efficiently with your audience and this can bring you an improved conversion rate.
Retargeting offers e-commerce businesses a unique chance to increase conversions, compared to other advertising mediums. The retargeting software developed by Retargeting.Biz provides amazing results for its clients. The live and email triggers achieved an average conversion rate of 10.14% while generating revenues of over 8.5 million euros. The most important live trigger is the Live Cart Abandonment which has a 36.05% conversion rate and the most successful email trigger is the Cart Abandonment Email which has a 15.86% conversion rate.
Retargeting can be incredibly effective at driving visitors back to your website, convincing them to make a purchase and, thus improving your conversion rate. All the relevant messages served to the right people at the right time create a strong connection between brand and consumer. A highly connected consumer will interact with the brand more and more and, chances are he will not shop anywhere else.