You have most likely heard that we are entering a new industrial revolution, while that probably sparks the imagery of factories from the Victorian era, what that actually means is smarter technology and 5G has a large part to play in this.
Since so many of us spend most of our time online on our phones, the arrival of 5G has got the tech world abuzz with excitement for the potentiality for the future, which includes the future of eCommerce.
What is 5G?
4G is the current network we are working with, G refers to the generation so with 5G we will be entering the fifth generation of network development and it’s a big one.
Currently, 5G is being rolled out around the world, the UK is currently seeing the latest phased rollout and by the end of 2020 5G should be available internationally. Despite this, there are still aspects that need continued work and for that reason 5G is not yet fully comprehensive meaning that users will still rely on 4G. If you remember the arrival of 4G, there was a period when if your 4G dropped out and your network would revert to 3G.
The arrival of 5G means better mobile speed, so business owners with websites are advised to make sure their website hosting can accommodate the change to 5G, MangoMatter Media reviewed the top UK website hosts so you can find the best provider for your website and be 5G ready. 5G also offers mobile users a better latency experience, the current latency with 4G networks is 40-50 milliseconds, 5G will decrease latency significantly to 1 millisecond or less.
5G & eCommerce
In a world where most of our online shopping is done via our smartphones, adapting your eCommerce to accommodate the rise of 5G is something that ever eCommerce owner should be planning for. There is many exciting new and existing tech that 4G does not currently support which will be available to integrate with 5G. The end result is the potential for more customers and more profit since experts predict that 5G will make online shopping via smartphone easier than ever before.
Here are some if the exciting ways you can boost your eCommerce platforms with the rise of 5G:
Faster networks mean better loading times that can support high-quality video like 4K and guess what, most of us already have 4K quality cameras built into our phones, so not only does it mean that you can impress your customers with high-quality video, you can also create those videos easily on your phone.
Businesses are already implementing artificial intelligence into their eCommerce platforms but with 5G, these AI tools will work seamlessly and provide customers with a better UX. The most common use of AI in eCommerce are chatbots. Chatbots provide customers with personalised customer support but also provide business owners with valuable data on their customers and potential customers. Chatbot can also help streamline your sales process, making more time for you to analyse your data and create new and better ways to convert website visitors into customers, ergo, more sales and revenue.
VR & AR
The use of AR and VR in eCommerce has spike in recent years, allowing brands to create campaigns and products that physically engage potential customers. In 2016 IKEA a VR programme which allows users to plan and visualise new kitchens using the dimensions of their own kitchens. Dulux, the paint brand, created an app that allows users to take a picture of a room in their home and paint the walls with the colours Dulux sells. The possibilities with VR & AR are limitless but one thing is for sure, they hold the key for growth in sales.
Interactive marketing has become increasingly popular over the last five years with so many ways you can create interactive campaigns the sky is the limit. An impressive but common use of interactive marketing is shoppable videos, in which customers can click a button on a promo video which will take them to an eCommerce page and in some cases add the item straight to the basket so all the customer needs to do is pay.
How can you prepare for 5G?
Although 5G is not near a reliable comprehension, business owners should be preparing for it in any case. Experts predict that the businesses that adapt to 5G early on will see the biggest growth in revenue. You can plan for 5G by ensuring your website is up to scratch and is able to adapt to the demands of content like interactive videos, AR and AI. If you don’t have the budget to build a team or hire someone specifically to work on your CMR, then plan set time aside to plan and implement new content and campaigns. You don’t have to spend lots of money but it is certainly worth the investment and your time when the potential for business growth is the result.