5 Factors To Consider In Magento E-commerce Development

As per the latest statistics, around 13% of websites are using Magento for their web solutions, making it the second most used CMS platform. The ease of customization, convenience of usage, smooth functionality, unprecedented flexibility and rich inbuilt features have contributed to its huge popularity.

Magento, an open-source CMS (Content Management System), is often regarded as the best platform for its foolproof customization and accumulative functioning. This CMS package is perfect for e-commerce solutions like customer service, store management, improving sales and feedback.

Moreover, there is a huge demand for Magento e-commerce grocery store development as the platform offers a trustworthy payment gateway integration which is essential for online retail businesses. Therefore, if you are planning to get your website built with Magento then experts are definitely the call of the hour.

Flaws to avoid

In this competitive market, you need to be ahead of the game and master the best technologies for flawless web solutions. In the same way, any developmental mistake can be detrimental for your website. So, make sure to avoid the below mistakes that commonly crop up in Magento development, for better functioning and sales results.

Here’s a quick run-through of mistakes to avoid in Magento E-commerce Development Process:

#1. Default Setting Problems

a. Default Home Page

You often visit Magento stores with Home as the page title for Home Page. However, the SEO rule for home page title states usage of a primary keyword followed by the secondary keyword. For example, a pet shop named as Rousiea should entitle the home page as Rousiea Pet Shop.

b. Default Description

Another problem which is quite common with Magento development is the usage of default descriptions. The product description is very important in online marketing and is definitely the most viewed and read part of the product page.

Lack of product description can result in low SERP rankings, additionally, it shows lack of professionalism on part of customer service. In other cases, there are websites that sell products from other manufacturers and use manufacturers' description. This essentially creates two problems -

A manufacturer's description may not be from a sales perspective
As you are using manufacturer’s description, search engines identify the descriptions as copied content which automatically reduces search engine ranking, thus increasing competition.

The best way to tackle his mistake is generating, fresh, unique, sales-oriented content for your online e-commerce site.

c. Default Magento XML Sitemap

Sitemaps are important not only across Google but across search engines. However, a common problem with developers is that they escape the sitemap section or refresh the settings when developing on the CMS.

However, if you hire expert Magento developers to build or manage your e-commerce store, they will make sure such default errors are not there and help you understand the advantages of Magento website.

#2. Layered Navigation

The display of different information or options on one single page is known as layered navigation. Under such navigation different categories are displayed together, offering customers the privilege of selecting their desired option.

However, for the developmental process, it is never advisable to go for layered navigation. This type of navigation has obscured images and overlapped categories and a very slow loading pace of a page. Longer loading time can turn off interested visitors resulting in decreased sales figures.

Solution to the problem -

• Try to use Ajax navigation that allows visitors to filter products.
• Don’t let the search engine crawlers to crawl your pages.
• Use Magento Premium Extension, available from Magento e-commerce extension to remove the error.

#3. Poor Choice of Website Theme

Magento offers a huge collection of themes to customize an e-commerce store. So be very careful while choosing the theme for your online store. However, a lot of developers make mistakes while choosing the theme and spoil the whole outlook of the website.

Therefore, when choosing the website, make sure to invest time and opt for a theme not as per your choice but one that’s most compatible with the store and attracts the customers. Avoid using dull looking themes which are not attractive or heavy templates which decrease loading speed of the page.

Here're a few tips for choosing a great theme -

Select a simple theme which offers options for customization.
Don’t go for heavy elements in the page that will slow its loading pace. Make sure your Magento page loads within twenty microseconds.
Choose a theme which is both appealing and in-tune with the company theme.

#4. Sharing of Resources and Server

Magento stores technically allow sharing with other websites and stores. It helps to reduce the page loading pace but then again makes it vulnerable to hackers. Shared resources, therefore, have a major influence in the sales figure of a Magento store.

Using shared server also influences the reputation of the store. To make sure your store is safe to use dedicated servers to the website, recommended sites are PHP5 and MySQL.

#5. Unresponsive Site

Smartphones have completely revolutionized the way the internet is used. The number of people browsing on their phones or tablets in comparison to their desktops is ever expanding, and therefore a responsive website design is the need of the hour.

A responsive e-commerce store automatically adjusts to different types of screen sizes and gadgets. Thus it adds to your brand quotient and keeps you prepared to cater different types of web users and visitors. However, in today’s market, an unresponsive website can hit your sales figure ocean low.

Conclusion

Magento is undoubtedly a highly reliable e-commerce CMS that offers a wide set of features. Most importantly these features are SEO-friendly which undoubtedly is a big advantage, as it helps in improving the ranking of a website, which again results in improved sales for the website.

To enjoy the benefits of the software, it’s always advisable to develop a Magento website from scratch. This helps to avoid the mistakes in the developing process, making sure the website is flawless. However, as discussed earlier, Magento development and customization needs expert knowledge and practiced skill.