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10 Tools To Make An Outstanding Promotional Campaign for IT Startups

Published on 03 October 16
10 Tools To Make An Outstanding Promotional Campaign for IT Startups - Image 1

The correct definition and allocation of the advertising budget are the main features of the promotional campaign for startups. You should treat with a particular care and a choice of recording media to achieve greater efficiency. It affects the fate of a young and successful company.

Planning the company's budget in a smart way is a priority for any business. So, try to look for different ways to promote your services and products. Here I have left my own list of useful tools for creating an outstanding promotional campaign.

The most straight-forward and accessible tool that you can use in your promotional campaign is Google and its tools. While Docs is simple and free to use, it will also give you some insight into what your audience wants. You can conduct surveys and gain valuable data by doing relevant research on your target audience before setting any actual budget for your campaign. This is a good choice for businesses since every penny is relevant and needs to be spent consciously.

Another good idea is to conduct research on your competitors and large businesses operation in your specific niche. Keyword optimization has become more relevant than ever, and creating a promotional online campaign based on something no one is using is a good way to fail. SEO is important, and as such, Follower Wonk is a tool that will allow you to gain valuable insight into what words are trending on the internet.

Depending on the keyword, Follower Wonk will provide you with charts and data that shows which words are the most influential and attract the most followers. That way, you can safely place your bets on words that you know will be relevant and write your content based on them.

Considering that we can't afford our own marketing agency, why not use an online service that does much of the same? TEO is an online marketing platform that specializes in digital marketing, social media marketing research, and mobile marketing.

Once you've created your promotional campaign, the platform is capable of distributing and tracking all the promotional materials digitally. TEO is capable of doing everything a regular agency would do and at a fraction of the price. It even comes with a free trial, so there is no reason to give it a go.

Speaking of which, written content is the most important part of your promotional campaign. While hiring a professional writer in your local area might be too expensive, Get Good Grade is the perfect online writing service for the job. Featuring professional writers from different fields of study, including content marketing, this online service is the go to place for any written material your promotional campaign needs.

Using relevant content in your promotional campaign is just as important as market research. This tool is the perfect place to look for professional royalty free photos, design templates and pretty much anything your campaign would need besides text. These sources are free to use and cater to every need you might have regarding your campaign because a relevant visual context is just as important as a written message.