It’s not always easy converting your online business’s landing page into mobile-friendly form. There are countless elements to consider and an infinite number of different devices and platform versions. By catering to different demographics, we can easily increase our conversion rate and gain new users.
But how can we create the perfect mobile-friendly landing page for our web page? Let’s take a look at some of the elements that define a legitimate mobile landing page and make our content accessible to visitors on the go.
Before even talking about our content, we have to consider how that content is formatted. The first thing that any visitor will notice when they visit your page will be the layout. Web page owners will often choose the template that looks the prettiest to their eye without any further consideration. The truth is that you have to decide which template you want to use based on the content that you plan to provide.
Keep in mind that the majority of templates you can buy today are mobile-friendly, but it’s still a good idea to check. Make sure to do a demo of each template that you deem fit for your web page and then consider whether or not to buy it.
Keep it short
Remember all the times when you thought that your web content is not long enough? You will have the opposite issue with creating your mobile landing page. The truth is that people don’t like to read long text, especially on their phones. They want to have instant access to information that they need. A single extra sentence can mean that they will turn back and continue looking for info somewhere else.
One of the ways to create your landing page text is by looking at some of the best sites for writing help online. Not only can they format your landing page, but also the content on the site itself. Another way is to hire a freelancer who will create it for you or, if you are brave enough, you can create it yourself. It’s not as hard as it seems and the process involves saying as much as you can in as few words as possible. When it comes to mobile-friendly landing pages, short and direct is the way to go.
Speed of light
Your visitors want the content they came for, and they want it now. This means that your landing page has to be as fast as possible. People are far less likely to return to a website if their loading time is too slow. Unfortunately for you, the customer is always right, and this means that you have to work on your content optimization.
A good way to start is to compress and convert all of your images. Even if it’s a background texture, it still counts as an image, and it takes that much longer to load. There are numerous tips on how to make your website faster, but one of the most important ones is to keep your content light. If you’re not in the business of selling photographs, there really is no reason to keep your website image heavy. You can say a lot with just a few symbolic pictures.
The fewer options, the better
While it may sound counterproductive, giving your visitors as little options as possible will often make a difference between a short visit and a conversion. People who are walking down the street or taking a break from work like to have accessible content. If you put ten options on your landing page, it will confuse your visitors and turn them off. Consider the average size of a phone screen and the average size of a human thumb. Now think about how it would feel to have ten buttons to choose from when visiting a landing page.
Keep the options you are offering to a minimum on your mobile-friendly landing page. This is not because you have nothing to offer; it’s just the opposite. A simple Take a look around call to action will do you wonders and give the visitors some sense of freedom.
When it comes to SEO, mobile platforms work slightly differently than what you’re used to. Not only is the content important, but the way you present it makes as much impact on your ranking. This means that you have to optimize your code to into a mobile-friendly form, with as little clutter as possible. Running your web page through a simple tool will allow you to gain insight into what you can do better.
The how of your content is just as important as what because mobile-friendly SEO takes much more into consideration when testing your web page. Elements such as formatting and mobile adaptability are taken into account very seriously when ranking mobile search results.
The best test that you can run is by personally taking a few different devices and visiting your landing page. If there are any red flags, fix them. If everything is okay, chances are that your users will experience the same and be happy. Keep in mind that you can always place a Feedback button at the bottom of your page to make sure that your visitors have a way of addressing any issues, landing page or otherwise.