Just a few years ago, social media was a just a twinkle in someoneâs eye. Today, social media has completely revolutionized the way the business world works. A large percentage of major corporations and small businesses use at least one method of social media on a regular basis.
Many use several different social media avenues almost daily to stay current with the various trends and to reach customers online. Businesses that have not yet started using social media are quickly starting to fall behind in comparison. If your business has not yet learned how to effectively use social media optimization, here are some tips to help you get started.
Add Your Twitter Stream To Your Website
Todayâs younger generation is growing up in a world where up-to-date information is readily available at their fingertips. If your website is not full of content that is fresh and current, you may find that your visitors start looking elsewhere.
Since most businesses cannot afford to update their website that often, a simple solution is to add your Twitter stream to your page. This way, instead of worrying about regularly updating your website, your site is updated the minute you update Twitter. Your visitors are then granted immediate access to your updated content, without ever having to leave your site.
Make It Easy For Visitors To Connect And Share
If you want your visitors to share any of your content, it is important for you to make sharing easy. Make sure that you include buttons to major social media networks. Even that little âlikeâ button at the bottom of the page can make a huge difference. If you donât make it easy, your visitors will probably feel less inclined to share. In fact, many of them probably wonât even think about it.
Facebook Connect is one convenient and simple way to encourage visitors to share content directly from your page, but there are also many other ways to do so. When your website is full of great content, and sharing is easy, your visitors will naturally want to participate. This can be a great way to spread the word to new customers and to make your visitors feel a distinct connection with you.
Focus On Your Brand
Your website can be a great place to maximize your brand name. Try to incorporate different ways that other people are referencing your company, in addition to what you have to say about it. Use your website as a place to add applicable YouTube videos, social media content, and reviews.
Make sure that you respond appropriately to any positive or negative feedback that is given. Even negative feedback is better than no feedback at all. In fact, if you are smart about it, you can use negative comments as a helpful way to learn how you can better serve your customers. Simply add a polite response, and get to work improving.