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10 Tools to help in optimization for your Mobile APP in Google Play Store

Published on 27 January 17

With the internal search function most of the people find apps in the Google Play store as revealed by Google. The above mentioned statement makes sense also as many times when you visit Google Play store and search for particular keyword you are interested in case where you are finding apps like angry birds, temple run or emoiji keyboard, the next thing that makes sense is that a lot of the searches are carried out. In case of Play store which is smart enough to recognize and correct.

In order to optimize the search of visitors of your business through top SEO companies which is offering one of those Digital Marketing services you to get your business/ trade search optimized. To increase the chance of getting located easily and with increased number of chances being found hire the best of companies offering you the services which are as per the requirement.

Tools for Mobile App optimization are:

Sensor Tower: Relatively new to app optimization field founded in 2013 by Alex Malafeev and Oliver Yeh. Other important app companies using them and fact that they received funding early that helped them become one of the dealers. The interface all goes smoothly and would use their free tier. What many may be don’t like about this app is the free trial is for 14 days which require you to have credit card for sign up. Some find it as misleading.
10 Tools to help in optimization for your Mobile APP in Google Play Store - Image 1
• SearchMan: Founded in 2012 by Niren Hiro and Naoki Shibata. Focus is more specifically on app optimization. Offer many features, but the cluttered dashboard will decline in demand over simple approach.
• Appnique: Founded in 2012 by Jai Jaisimha and currently offer the service to developers as pre-launch analysis. Everything is organized well and simple dashboard design increases its demand in the market. But having fewer features and not having accurate search in quick test the keyword lowers its use.
• Straply: Founded by Barry Smith and Adam Weintraub in 2012. Best part is used for free and worst is its features and bad accuracy. The web app lacks the finishing touch probably due to the Beta tag.
• AppCodes: With no login required this was created by Tomasz Kolinko and claims to be Swiss Army Knife of ASO and GPSO though it lacks some features in comparison to other services offered by different tools.
10 Tools to help in optimization for your Mobile APP in Google Play Store - Image 2
• MobileDevHQ: Founded by Ian Sefferman in 2009 and claimed to be #1 app store optimization. They are the most expensive and tend to be more focused on enterprise solutions. They have free forever plan for 3apps that provides some good basic insight however other tools require payment.
• Mopapp: Launched by Federico Sita and Alessandro Rizzoli in 2010 is the one of few to provide support for more exotic app stores like RIM and GetJar. Many company offers service whose core is keyword updates and accuracy would display in their footer 2013 for copyright year but you cannot argue free as it is for developers. More of an app analytics solution though.
• MetricsCat: Founded by Tatiana Aulachynskaya in 2013. With affordable prices for developers, it is more of focused on app analytics and intelligence than it is on app optimizations. Sign up is for free and see how it differs from others.
• AppAnnie: Founded in 2010, number one choice for app rankings, analytics and intelligence. It became one of the leaders in the market with over more than 350K apps using it analytics platform. The free trail is recommended as it compelling data and useful data.
• Appfigures: Founded in 2009 by Oz Michaeli and CEO Ariel Michaeli. More of reporting and intelligence service app.

Top SEO Company is utilizing the tools for the betterment of the client satisfaction. Keep the long term relationship with the customers and offer them the best possible services of Digital Marketing. Also maintaining the transparency between the work been done and client project.
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