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Mobile Apps and Their impact On E-Commerce

Published on 30 January 17
Many decades ago, we had brick and mortar stores to shop and we used to pick up stuff by choosing products displayed on their various shelves. It was a task indeed whether it was your grocery store, apparel store, greengrocer or any other everyday utility item. However, we no longer prefer to go to this type of shops anymore. The impact of mobile phones and technology on both consumers and business has changed our shopping habits in past few years. Emergence and widespread use of E-Commerce have brought shops to our homes and products to our doorsteps. This is going to be the most dominant change in our lifestyles in the coming years. The usage of mobile data is expected to increase by 85% in the coming 5 years. Online shopping websites now have mobile friendly apps to facilitate customers.
Let us check some of the most noticeable ways in which the mobile apps have changed the face of E-Commerce:

Mobile Commerce And Shopping
These days, it is essential for E-Commerce portals to have their mobile app developed because over 75% of the traffic is coming from mobiles. Also, users prefer shopping on mobile apps rather than reaching out to Laptop or even opening any website in a mobile browser.

Buying Traits
Big online stores have 80% traffic coming from mobile apps. Also, it is faster and easier to shop via apps and so they have gained prominence over years. Do you know that most of the purchases from mobile apps happen in just a few seconds? In addition to this, it has become easy to make payments and mobile apps have plenty of benefits for e-commerce websites. Additionally, it has been predicted that we will see 85% more usage of mobile phones in upcoming years.

Increase In Reliability
Users perceive a brand to be more reliable if it has a secure E-Commerce app and provides a perfect UI experience with faster loading. Reliability is a factor that has a great impact on the business of a mobile app.

Brand Loyalty
If your E-Commerce app features are rich and not too heavy, then it won't take longer to be your customer's favorite. People who have limited space in their phones won't be interested in installing 50 other E-Commerce apps once they generate loyalty towards your brand and will return to your app again and again. So, if you want to create an online store, make a mobile app for that as well.

The real purpose of creating a mobile app is to simplify the lives of users, regardless of which industry it is made for. If you are wondering where to start in mobile app development, contact the best ecommerce development company India today.

Read it: Want To Setup Ecommerce Business In India? Choose The Right Platform
This blog is listed under Development & Implementations , Gadgets , Mobility and E-Commerce Community

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